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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Icon Helios streamliner with Tesla bones is a dream from which we don't want to wake

When it comes to truly, genuinely interesting automotive design and craftsmanship, Icon is one of the finest outfits in the game. We've covered the company and its founder, Jonathan Ward, in the past, and have remarked on just how fully and intricately done the automotive art it turns out is. The company's next big thing, though, is a far cry from the modified Land Rovers and Chevy Thriftmaster pickups.
The sketches you see above are of the Helios, Icon's latest mad creation. While still remarkably early in the planning phases, it's safe to say that the streamlined, Art Deco-inspired, boat-tailed (every vehicle should be boat-tailed) coupe is the company's single most ambitious vehicle yet.
"Although almost all of our projects thus far have been recreations inspired by vintage vehicles, I am fascinated about the concept of revisiting history in our own way," Ward told Jalopnik staffer and former Autoblog editor Damon Lavrinc. "The most interesting way to do this is by celebrating a particular era of design, or design language."

Demand for electric car rentals unplugged by range anxiety

It's the hurdle that electric vehicles must clear to be launched into the mainstream: range anxiety. But this time it isn't prospective customers who worry about running out of juice, Bloomberg reports, but renters who return to car rental agencies before their lease is up and trade their EVs in for more traditional gasoline-powered autos and gas-electric hybrids.
"People are very keen to try [electric vehicles], but they will switch out of the contract part way through ... they think they can't get to a charging station," says Lee Broughton, head of sustainability at Enterprise. Enterprise customers who rent EVs reportedly trade them in 1.6 days into the rental period on average, which compares unfavorably to the six- to seven-day rental periods of traditional, fuel-burning automobiles.
Christopher Agnew, an analyst at MKM Holdings LLC, says that longer range would help rental customers' range anxiety, especially since they are usually renting vehicles in unfamiliar places.