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Pininfarina teases its Tesla- and Bugatti-baiting EV supercar

Pininfarina isn't being bashful when it comes to getting into the car business. The Italian design house has revealed a sketch of the PF0 Concept, an electric supercar aimed directly at the world's fastest and most expensive vehicles. With upward of 1,000 horsepower, along with an expected price in the millions of dollars, this extreme EV is meant as a calling card for Pininfarina's upcoming range of electric cars and SUVs. So should the likes of Tesla, Porsche, Ferrari, Bugatti and Lamborghini be worried? Pininfarina might be new to building its own cars, but the company has many decades of experience designing and engineering some of the most desirable cars of all time — including many of the finest supercars to have worn a Ferrari badge on their nose. As we reported earlier this year, Pininfarina has teamed with Indian auto manufacturer, Mahindra, to develop a range of high-end EVs. With this roughly $500 million investment, not to mention some engineering help from Croatian supercar manufacturer, Rimac, Pininfarina aims to start high. The company will first introduce a hypercar, based on the PF0 Concept, within two years, then bring along a range of more affordable electric cars and SUVs. These will more directly take on the likes of Porsche Cayenne, Lamborghini Urus, and Tesla Model X. So yes, if you're in the business of building expensive cars, especially ones with a lot of batteries positioned inside them, Pininfarina's plans for the PF0 (that's a zero, not the letter "O," by the way) should make you sit up and take notice. "Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world," said Michael Perschke, CEO for Automobili Pininfarina. "Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market." According to its press release, Pininfarina is currently presenting its "business and product plans to prospective retailer partners, clients and media in New York this week." After its tour of the Big Apple, look for Pininfarina to officially reveal the PF0 Concept during Monterey Car Week in August. Related Video: Design/Style Green Bugatti Lamborghini Porsche Tesla Electric Future Vehicles Luxury Performance Pebble Beach supercar mahindra hypercar Rimac

Can we keep the gauge cluster around, please?

Let’s not follow TeslaÂ’s lead in the elimination of the gauge cluster. I might be too late, but IÂ’m going to say it anyway. The cute 2025 Volvo EX30 is to blame for this needing to be said. I genuinely like most things about the EX30 and its cost-oriented approach to a luxury EV. However, Volvo went and deleted the gauge cluster, and thatÂ’s just one cost-saving step too many. Of course, center-mounted instruments is nothing new, but Tesla popularized the idea of removing the cluster entirely years ago with its Model 3 and Model Y. I didnÂ’t like the idea when I first saw it, and my displeasure with driving around a car with no cluster was confirmed when I drove a Model 3 for the first time. There are numerous reasons, but it all boils down to the importance of having vital information in your direct line of sight. The transition to EVs allows for the elimination of certain monitoring gauges within a cluster, but basics like speed, gear position, headlight status, cruise control and range are all things I want directly in front of me. I donÂ’t want to glance down and to the right to see these things. You could make a valid safety argument for such an arrangement, but including all of that info just for the sake of convenience is enough. The only excuse I see for eliminating the cluster is if a comprehensive head-up display impervious to polarized sunglasses comes as standard equipment. ItÂ’d still be bothersome in a gasoline-powered car to lose all those gauges, but I could live with just a HUD in an electric car if it meant a lower cost to the buyer. That said, my favorite integrations are the smaller clusters installed in some EVs like the Ford Mustang Mach-E or Volkswagen ID.4. These little clusters are smaller and simpler than many of the massive instrument screens going into cars these days, but they include all the information you might want at a glance. Beyond the safety and convenience aspect, thereÂ’s a nostalgic angle to the gauge cluster. Just a short while ago, I trumpeted the return of retro designs in digital gauge clusters. You can quite literally do whatever youÂ’d like when youÂ’re working with a screen, which leaves the field of opportunities wide open. We wonÂ’t have the privilege of enjoying old-school (or revolutionary new-school) designs if OEMs start eliminating them entirely.

Tesla co-founder Ian Wright surprised at company's success

New Zealander Ian Wright was one of the three original founders of Tesla Motors in 2003 and helped pitch Elon Musk on backing the company the following year. Wright's interest was an electric sports car, and he didn't give up on that idea when he left Tesla in 2004; in 2005 he founded Wrightspeed and produced the X1 prototype, an electrified Ariel Atom that slew ICE supercars, but that company folded in 2008. Looking back at his popular creation, he recently told the San Francisco Business Times that although Tesla's fortune has gone, "quite a lot better than I expected it would," he's still "out of sync" with Tesla's aim. You can see his lack of faith in Tesla by the way he sold his stock after the IPO in 2010. Wright still doesn't fully support the position that simply lowering the price of electric cars will turn into mass adoption. "I still think that's not possible," he says. Wrightspeed the electric car maker has become Wrightspeed Powertrains, building drop-in electric propulsion systems for industrial applications like garbage and delivery trucks, and he's already got companies like FedEx trialing his systems. But he doesn't begrudge Tesla's success: "[They've] done vastly better than I expected that they would, so maybe I'm wrong," he says, and, "What Tesla has achieved in terms of changing people's perceptions about electric cars... is beyond my wildest dreams." In the video above, Wright answers five questions put to him by the SF Business Times about his Tesla experience.