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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

City of LA's electric vehicle fleet adds Tesla Model S, BMW i3

For anyone who thought that Los Angeles' efforts to turn its traffic problems green would end after a partnership with Waze, think again. The City of Angels has committed to leasing 160 battery-powered electric vehicles and 128 plug-in hybrids for its municipal fleet. A post on the LAPD blog says that the police, fire, general services, water and power departments will split the former, while the general services will also take all of the latter. Mayor Eric Garcetti says that this move puts LA closer to its goal of becoming the "most sustainable city in America." For now it has to settle for having the largest city-owned fleet of battery-powered rides. The blog post goes on to say that as part of this Sustainable City pLAn (not a typo), it also has a shiny new Tesla Model S P85D and BMW i3 for "testing and research." Hopefully that includes seeing how effective Ludicrous Mode is against fleeing perps. #LAPD: @LAPDChiefBeck speaking at the news conference on Historic Transition to Green Energy Vehicles. pic.twitter.com/n1KdFOrX8F — LAPD HQ (@LAPDHQ) September 11, 2015 This article by Timothy J. Seppala originally ran on Engadget, the definitive guide to this connected life. News Source: LAPDImage Credit: LAPD on Twitter Government/Legal Green Bentley Tesla Electric lapd

Panasonic ready to start big investment in Tesla Gigafactory

To paraphrase Dr. Evil from Austin Powers: International Man of Mystery, why spend a trillion when you could spend ... billions? That's what Panasonic is saying about its investment in Tesla's gigafactory, though there's a catch. The billions are in Japanese yen. Yes, Panasonic will invest "tens of billions of yen" into the Gigafactory slated for the great state of Nevada, Reuters says, citing comments from Panasonic Chief Executive Kazuhiro Tsuga. That's not exactly specific, but 10 billion yen is equal to about $92 million. We've heard Panasonic's share of the new factory could be as high as $2-3 billion, but at least now we have a starting point Whatever Panasonic's kicking in, Nevada is also ponying up a pretty penny. Last month, Tesla said it would build the factory near Reno after reaching an agreement that calls for about $1.2 billion in incentives from the state over a 20-year period. Tesla and lithium-ion battery maker Panasonic officially announced their gigafactory partnership in late July, though Panasonic wasn't talking numbers at the time. All told, the plant is expected to cost about $5 billion to build and is considered necessary for Tesla to reach the scale to build its planned $35,000 EV, the Model 3. That's because the factory is will have the capacity to produce about a half-million (no, we didn't say "billions") electric vehicles a year.