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Tesla to be named Tuosule in China

Tesla is not Tesla anymore, at least in China. The Palo Alto-based manufacturer has apparently given up on the fight over its name, for the time being. The name "Tesla" was trademarked by one Zhan Baosheng in 2006, while the American EV company didn't attempt to claim it until 2009 (we reported on this development a few weeks back).
Of course, trademark squatters aren't really a new thing, particularly in China. Earlier this month, we told you about a car company that is attempting to patent a Volkswagen design before the German manufacturer could even bring it to market.
Since the California electric car manufacturer can't go by Tesla in the Asian automotive market, it's reportedly elected to be known as "Tuosule." First reported by InAutoNews, the Tuosule name apparently comes from a transliteration of "Tesla" to a dialect of Chinese spoken in Hong Kong. This was the second time Tesla has gone to court over its name. The first time was to reclaim the name "Tesla Motors," which it achieved by purchasing the name from its owner, Qiao Weiwei, but that name apparently isn't licensed for automotive use.

Longtime Tesla rival Henrik Fisker exits Twitter after Musk reaches deal to buy platform

Electric vehicle pioneer and Tesla competitor Henrik Fisker exited Twitter this week after his old rival Elon Musk reached an agreement to buy the social media platform for $44 billion. Fisker, who oversees electric vehicle maker Fisker Inc., wrote on Instagram Tuesday: “I believe 100% in free speech. But I do not want my free speech to be actively managed or controlled by a competitor. And I do not want a competitor to determine how my followers experience Fisker as we grow our company.” FiskerÂ’s Twitter handle no longer exists, though his companyÂ’s Twitter feed remained active as of Tuesday with a post of Henrik Fisker test driving a vehicle. Musk did not appear to directly react to FiskerÂ’s move on Tuesday, tweeting two general messages about free speech. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Fisker and Musk have long been adversaries. Tesla sued Fisker in 2008 alleging his design company stole Tesla technology and used it to develop his own vehicle. An arbitrator ruled in favor of Fisker. Henrik Fisker did design work on the Tesla Model S sedan before the car launched, when the project was known by the codename WhiteStar. In the early 2010s, FiskerÂ’s first carmaker, Fisker Automotive, was a rival to Tesla and, for a while, they were on nearly equal footing as Fisker promised to bring his attractive sedan called the Karma to market followed up by a string of sleek cars and crossovers. The company, however, had issues with its battery packs and was hit with a string of bad luck, including losing a shipment of vehicles due to fires and floods related to Hurricane Sandy in 2012. It went bankrupt in 2013. The EV landscape has changed dramatically since then, with most major automakers investing heavily in the technology and newcomers like Lucid and Rivian joining the fray. Tesla, meanwhile, took off and catapulted Musk to even greater international fame, along with his PayPal and SpaceX ventures. Henrik Fisker regrouped and founded Fisker Inc. in 2016. It went public in 2020 and is planning to launch the Ocean SUV this year. Before founding EV startups, Fisker was known as a noted sports-car designer who counts the 2005 Aston Martin V8 Vantage and 1999 BMW Z8 among his highlights. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Fisker Tesla Electric Elon Musk Twitter Henrik Fisker

Tesla says Chris Christie's move is 'affront to the very concept of a free market'

Tesla has a special history with the state of New Jersey, having delivered the 500th Roadster there in 2009. Fast forward to 2014, though, and the electric vehicle company is having a decidedly less-positive experience in the Garden State. In short, Tesla's ongoing dealer fight has turned sour, and thing are potentially going from bad to worse today. Tesla says it has been working "constructively" with the New Jersey Motor Vehicle Commission (NJMVC) and Governor Chris Christie's administration "to defend against the New Jersey Coalition of Automotive Retailers' (NJ CAR) attacks on Tesla's business model and the rights of New Jersey consumers." In other words, the right for Tesla to open its own stores and not use the traditional dealer model. The legislative process on the fate of Proposal PRN 2013-138 (PDF) has been continuing and Tesla says it thought everyone was acting in good faith, but now it's not so sure. In a new official blog post, Tesla says: Unfortunately, Monday we received news that Governor Christie's administration has gone back on its word to delay a proposed anti-Tesla regulation so that the matter could be handled through a fair process in the Legislature. The Administration has decided to go outside the legislative process by expediting a rule proposal that would completely change the law in New Jersey. This new rule, if adopted, would curtail Tesla's sales operations and jeopardize our existing retail licenses in the state. ... This is an affront to the very concept of a free market. A meeting on the proposal is scheduled to take place this afternoon, and Tesla is not happy about it. In Ohio last year, Tesla asked for immediate help to stop a similar bill, which ended up working. For a while. Last year, New Jersey started considering an EV-only tax that would cost EV drivers about $100 a year, but that appears to have been scrapped.