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Tesla poaches Renault-Nissan communications boss Sproule

Need another sign that Tesla is growing into a force to be reckoned with? Bloomberg reports it has just snagged high-profile communications boss Simon Sproule from Renault-Nissan to become the EV maker's vice president of communications and marketing.
Sproule is an industry veteran, having spent 20 years at Nissan (where he grew to become CEO Carlos Ghosn's right-hand man). In addition, he logged stints at Ford, Jaguar (when it was still a Blue Oval-owned brand) and Microsoft. Despite all that experience, Sproule is still young, at just 45 years of age, as Bloomberg points out, yet he's held positions in the US, Japan and France over the years.
This is all good news for Tesla, which is in need of a strong spokesman outside of company CEO Elon Musk. It's been battling with the state of New Jersey and its governor, Chris Christie, over direct sales in the Garden State.

New Jersey Becomes Third State To Ban Tesla Sales

State motor vehicle officials have approved a regulation that would require all new car dealers to obtain franchise agreements to receive state licenses, a move critics say will hurt the electric-car industry's attempts to expand. The regulation, adopted Tuesday by the state's Motor Vehicle Commission by a 6-0 vote, effectively prohibits companies from using a direct-sales model, which cuts out the middleman and takes vehicles directly to customers through smaller retail establishments. It will take effect April 1. The regulation was supported by the New Jersey Coalition of Automotive Retailers, which has noted that state law has long required automakers to sell their vehicles through dealers. But Palo Alto, Calif.-based Tesla Motors, one of the electric-car companies that would be affected by it, called it "an affront to the very concept of a free market." Tesla said in a statement posted on its corporate website that it has been "working constructively" with the commission and Republican Gov. Chris Christie's administration since last year to delay the proposal so it could be handled through "a fair process" in the state Legislature. The company said the commission and the Christie administration went "beyond their authority to implement the state's laws at the behest of a special interest group looking to protect its monopoly at the expense of New Jersey consumers." Administration officials disputed Tesla's claims. "Since Tesla first began operating in New Jersey one year ago, it was made clear that the company would need to engage the Legislature on a bill to establish their new direct-sales operations under New Jersey law," spokesman Kevin Roberts said. "This administration does not find it appropriate to unilaterally change the way cars are sold in New Jersey without legislation, and Tesla has been aware of this position since the beginning." Tesla has two retail locations in New Jersey and has planned to expand in the state in an effort to sell its electric cars, which retail for around $60,000 before incentives. Related Gallery Electric Cars And Hybrids Don't Have To Be Frumpy By the Numbers Tesla Car Dealers

Elon Musk likens NJ vote to mafia tactics

When the New Jersey Motor Vehicle Commission decided on Tuesday to block Tesla Motors from selling cars from its stores in the Garden State, it may have inadvertently kicked a hornet's nest. Perhaps they thought no one was looking. Maybe they imagined no one would really care. If so, they were wrong. People do care, and there's some stinging criticism going on. One individual in particular cares an awful lot. As co-founder and CEO of Tesla, Elon Musk takes extreme umbrage when his baby is subject to what he feels is unfair treatment. Whether it be from the media or from politically-manipulative foes like automobile dealer's associations. Never one to hold back, the entrepreneur has penned a piece directly to the people of New Jersey, making his case for manufacturer-to-consumer sales. It also explains how the company will operate there as of April 1st when the new rules take effect. He also pointedly questions the dealers association's reasoning for asking for the change. And we quote, The rationale given for the regulation change that requires auto companies to sell through dealers is that it ensures "consumer protection". If you believe this, Gov. Christie has a bridge closure he wants to sell you! Unless they are referring to the mafia version of "protection", this is obviously untrue. The uproar is not limited to Tesla insiders, or even the automaker's many fans. Apparently, people still care whether or not their government reeks of corruption, and in this case the smell wafting from New Jersey has attracted a lot of people's attention. A White House petition asking the Obama administration to "Inform New Jersey that markets should be free for Tesla Motors and for everyone" has attracted the attention of over 97,000 signatures 2,615 signatures in a few short days. The petition, though not legally binding, and the outrage in comments following articles on the issue ought to be a warning bell to politicians who trumpet the importance of the free market (or environmental concerns, as the case may be), and then act seemingly contrary to those convictions. For now, Tesla is said to be mulling a legal remedy, but we would not be surprised to see a Political Action Committee (PAC) arise in the future that could take the company's concerns directly to voters. You can read Musk's letter, "To the People of New Jersey" here. If you're so inclined, you can add your name to the petition here. As always, feel free to let us know your take in the Comments.