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Weekly Recap: Audi pulls back the curtain on its future

The E-Tron Quattro concept is the future of Audi. It embodies all of the traits that will make the brand – and electric-powered luxury vehicles – more relevant into the 2020s. Here's why: The E-Tron Quattro concept, which will debut next month at the Frankfurt Motor Show, is a large sport utility vehicle that promises a range of 311 miles. It's an all-electric daily driver that fits the needs of most Americans. In production – which Audi says starts in 2018 – this vehicle will seat five and likely be called the Q6. You can take your family from Boston to Philadelphia without recharging. That's mainstream. We're moving away from the industry's "science experiment" era (as General Motors product chief Mark Reuss once described the appearance of the first gen-Chevy Volt) to a period where electric vehicles are plausible and practical for many US buyers. The 2018 Q6's only holdup for the masses will be price. But if you can afford an Audi SUV, you'll be able to buy an all-electric version. The E-Tron concept uses Volkswagen Group's second-generation modular longitudinal platform. The lithium-ion battery is located between the axles and below the cabin. Urquhart says the production model will feature the automaker's latest battery technology developed with LG Chem and Samsung. IHS Automotive projects the Q6 will sell more than 40,000 units annually by the end of the decade. "The E-Tron Quattro is a precursor for what will be an exciting and landmark production model for Audi and will position the brand at the forefront of the premium EV market," IHS analyst Tim Urquhart wrote in a commentary. It's the Tesla-zation of America. It's the Tesla-zation of America. The Q6 will be a Model X fighter, and expect other automakers to follow suit, particularly in the luxury sector with SUVs and other large vehicles. They offer more space for the battery packs, and development costs can be recovered easier. "Premium brands have an inbuilt advantage in terms of introducing [electric] powertrains over more mainstream automotive brands," Urquhart wrote. OTHER NEWS & NOTES Analyst says Tesla stock could be worth $465 a share Morgan Stanley analyst Adam Jonas sent shockwaves through the industry when he said Tesla stock has the potential to reach a whopping $465 a share. That's a leap from its $230.77 price at Friday's market close.

Even Tesla job fair gets too much attention, causes traffic jam

We know that when it comes to Tesla, every little thing has the potential to explode into the popular consciousness. Whether it's the rare fire or a good conspiracy theory, any news is good news. But we thought that this was just true on the Internet. Turns out, even the company's neighbors can't seem to get enough. Case in point: a planned day-long company job fair that had to be cancelled after just two hours. Lines were already long when the fair opened up at 8 am yesterday, according to local media. Then, things got so crazy that the Fremont Police Department had to send out two Tweets, asking people to avoid the area around Tesla's Fremont facility "due to heavy vehicle traffic." Tesla offered its own Tweeted suggestion, saying that the, "job fair is closed for today" and "We urge those who we were unable to interview to go to http://www.teslamotors.com/careers and apply online." That may be cold comfort the the people in line who didn't get a chance to apply for a new job at the electric automaker, but it does give the web one more thing to talk about when it comes to Tesla.

Watch the Jaws of Life tear apart a Tesla Model S

As electric vehicles become more prevalent on the roadways, first responders are facing new - and sometimes unknown - challenges when it comes to intense tasks such as the extrication of passengers trapped inside a car. Advanced Extrication, an online training resource for rescue workers, recently posted a video showing how rescuers should respond to vehicles like the Tesla Model S.
The best way to do such a video, of course, is to actually demonstrate the process, so Tesla donated a new Model S just so the Fremont Fire Department could tear it to shreds as the host explains some of the unique dangers specific to electric cars. The unfortunate demo car looks like it just came off the assembly line, meaning it is completely intact to begin with, but we wonder if it would have been more interesting to see how firefighters deal with the car's wiring and DC-DC converter (and other high voltage components) when the vehicle structure has been compromised.
Either way, the entire 37-minute video (posted below) goes in depth showing what rescuers face as they deal with a growing number of EVs. Of course, if all you want to see is the business end of the Jaws of Life going to town on the Model S' subframe, you should skip to the 27-minute mark.