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Maserati's first electric car won't be a Tesla rival

Italian supercar makers haven't exactly embraced electric vehicles with gusto (the LaFerrari hybrid is about as close as you get), but that should change in the next few years. Ferrari's sibling brand Maserati tells Car and Driver that it's working on an electric vehicle that would be shown before 2020. And unlike other luxury car brands, Maserati doesn't plan on eating Tesla's lunch. It has to produce something "very different" to stand out, the company's Roberto Fedeli says. Think of something more like the GranTurismo coupe (see above) than yet another upscale sedan. Part of the challenge, Fedeli claims, is making a green machine that's exciting to drive. Breakneck acceleration is the only really thrilling aspect of EVs right now, he says – the sheer weight of those lithium-ion batteries dampens the enjoyment on twisty roads. A Maserati would have to be lighter on its feet. Also, the automaker will have to find a way to give its car character without a roaring gas engine under the hood. In that sense, Maserati's 2020 goal is realistic. It may not have much choice but to wait for battery technology to catch up to its ambitions. Related Video: This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. News Source: Car and Driver Green Maserati Tesla Coupe Electric Luxury Performance

Analyst calls on Apple to buy Tesla

This is the layman's understanding of how the tech world works: come up with an idea; execute idea; start making money; get bought out by Apple, Google or some other wealthy company seeking the Next Big Thing; retire to Fiji at age 23. Occasionally, though, one of those startups grows quickly enough to avoid being bought out by the big boys of Silicon Valley. Tesla is one such startup, and while it's an automaker as much as a tech company, the mingling of both worlds in its business model has helped the company survive since 2003, become publicly traded in 2010 and avoid being bought out by a bigger company (though the personality of its co-founder and CEO, Elon Musk, may have something to do with that, too).
This record of independence hasn't stopped the analysts from talking, though. According to CNN Money, Andaan Ahmad, a London-based investment banker with German bank Berenberg, has petitioned Apple CEO Tim Cook to buy out Tesla and bring Elon Musk into the Apple family. On paper, the move would sort of make sense: since the death of Steve Jobs, Apple appears to some to have been sagging, releasing better iterations of its currents products but lacking the big, new, industry-investing widget that makes people go mad. Expanding into the automotive market, a long-rumored destination for Apple, would allow the Cupertino, CA-based brand to stretch its legs in a new direction. As Ahmad notes, Apple needs to go "out of the box" or "the key debate will always be about [Apple's] ability to sustain these abnormal margins in [the] iPhone business."
Although not expressly discussed in the CNN story, we could also see some big benefits for Tesla. The Palo Alto-based automaker has been locked in a war over direct sales to customers with a number of dealership groups across the country, many of which have particularly powerful political lobbies. If Tesla had the backing of the world's most powerful company, which also has success in the business of upgrading traditional retail experiences, it could help establish the direct-sale model on a wider scale.

Tesla expects another higher-volume deal with Toyota in next few years

Four months have passed since Toyota ended its relationship with Tesla Motors, in which the electric-vehicle specialist supplied full lithium-ion battery packs to the Japanese behemoth for its RAV4 EV rollout, of which 2,500 vehicles will be completed. Now, Tesla founder and CEO Elon Musk has been heard suggesting that a future collaboration is likely within the next two to three years, and that it will probably be much larger than the last one.
Both Tesla and Toyota have sung each other's praises in the not-too-distant past, Toyota telling Autoblog back in May, "We have a good relationship with Tesla and will evaluate the feasibility of working together on future projects." According to Automotive News, Musk said of the Japanese giant, "We love working with Toyota... We have a huge amount of respect for them as a company and certainly much to learn."
Interestingly, though, the two automakers have rather divergent strategies for eco-friendly automobiles. Toyota, as you're surely aware, is the clear-cut leader in hybrids and has thrown its massive support in the direction of hydrogen fuel cells, while Tesla has invested heavily in battery-electric technology and high-speed charging stations.