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Recharge Wrap-up: Will.i.am's custom Tesla, Mahindra's Formula E livery

Take a look at Will.i.am's custom Tesla Model S caught on video in the wild in Beverly Hills. The over-the-top body kit comes from Black Eyed Peas member's own so-called car company, IAMAUTO. The deep-dish wheels appear to recede into nothingness, and the placement of the handles gives away the car's suicide rear doors, which a valet opens slightly at one point in the video. Overall, the custom job gives the EV a wide, low, and extremely chunky look. The man behind the camera gets a good view from a variety of angles, though whether there is actually a good angle for this particular Tesla is up for debate. Check it out in the video above, and read more at Teslarati. 1,635 Smart cars traveled in a parade through Hamburg, Germany as part of Smart Times 2016. At the 16th such gathering of Smart enthusiasts and their vehicles, the group beat the former world record of 1,427 parading cars at Smart Times 2014 in Cascais, Portugal. In addition to meeting with like-minded fans and showing off their fuel-sipping and electric runabouts, Smart Times attendees had the opportunity to test drive new models, talk to designers and tuners, enjoy live music, and meet beach volleyball players Laura Ludwig and Kira Walkenhorst, who arrived in a golden Smart Fortwo Cabriolet. There will be yet another opportunity to set a new record next year, when the Smart community will descend upon Salou, Spain. Read more from Daimler. ChargePoint is offering 10 percent off its ChargePoint Home EV charger. In honor of National Drive Electric Week, the deal on the 32-amp charging station is good until September 18, 2016. ChargePoint Home comes in hardwired and plug-in versions with either an 18- or 25-foot cable, and is for sale on Amazon. Read more from ChargePoint. Mahindra Racing has new livery for the third season of Formula E. The livery for the team's M3Electro racecar debuted at Donington Park for the first round of preseason testing. Mahindra held an online contest called #DrivenByDesign to choose its new look, with the winning design created by Spanish artist Adria Haro Jorba. Pininfarina Chief Designer Fabio Filippini chose Haro Jorba's design, which visualizes the car's aerodynamics and makes use of India's national colors. Learn more in the press release from Mahindra Racing.

Musk says New York Times debacle may have cost Tesla $100 million

Despite the old chestnut that there's no such thing as bad publicity, there's always a cost incurred - sometimes it's hidden, and sometimes it's front and center. Enigmatic Tesla CEO Elon Musk seems to think his company's now-infamous Model S range dustup with The New York Times is falling squarely into the latter category. According to Musk, fallout from the back-and-forth battle over the newspaper's cold-weather road trip story may have decimated Tesla's stock value by as much as $100 million. Musk believes the report resulted in a lot of cancelled orders, probably costing Tesla "a few hundred" Model S purchases.
According to the report, Tesla's shares have tumbled some 12 percent (going from $39.24 to $34.38) since the report was published. Bloomberg further notes that the company's market capitalization has skidded by around $553 million over that same period. With the company's stock-market value pegged at $3.91 billion, $100m represents a not insignificant chunk of money to Tesla.
So how does Musk feel about embattled Times writer John Broder, whose controversial report he previously called "fake"? During the interview with Bloomberg TV, which you can watch below, Musk opines, "I don't think it should be the end of his career - I don't even think necessarily he should be fired - but I do think he fudged an article." No word has surfaced about any actions taken against Broder after his boss admitted he did "not especially" exercise "good judgement" in the course of his reporting.

Tesla considers adding overseas production

Tesla is currently using the old General Motors/Toyota NUMMI facility in California for Model S production, and despite the brand's rapid growth, it's still not coming close to approaching the full 500,000-unit production capacity of that former facility. Still, the EV manufacturer is shopping around for both European and Asian production facilities in anticipation of bountiful increases in sales.
While we'd caution that this counting of chickens isn't the best idea, Tesla has just cause for planning ahead. According to Automotive News, Model S production should crest at 21,000 units by the end of 2013, and 40,000 units by the end of 2014. It'll soon be joined at the Fremont, California factory by the Model X SUV, along with the rumored Model E, which will occupy a volume position for the brand below the Model S. And while the old NUMMI facility might have production capacity for far more vehicles than Tesla can build, churning three separate vehicles out of the same factory might not be as economically viable as just picking up a new factory altogether.
While Musk won't come out and say it, if his logistical predictions are any indication, it's a safe bet that he sees Model E becoming the big-selling model for Tesla. Speaking to Bloomberg, he said, "We'll try to locate those close to where people are, close to where the customers are, to minimize the logistics costs of getting the car to them."