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Fan-made Tesla commercial imagines a Model S that's out of this world

When you're a kid, anything is possible. With a bit of crayon, cardboard boxes can become helmets, or even space ships. All it takes is a bit of imagination. Replace that crude packaging with something as refined a Tesla Model S and that fantasy world can kick into overdrive. That's the premise behind a new 'ad' featuring Mace Coronel and his dad Marc, and co-starring our favorite all-electric road rocket. Although not commissioned by Tesla Motors (which did tweet about it), the minute-long spot is a great commercial for the company and its battery-powered sedan. It also serves as a excellent advertisement for Everdream Pictures, the minds behind the fancy editing and camera work, as it aptly demonstrates that outfit's "Imagination in Motion" tagline. It's not the first promotional film put together by fans of the sedan – see also: Gallons of Light – but this footage certainly captured our imaginations. Scroll below to see if you are equally as impressed. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. )

Will Audi surprise us with an all-electric SUV?

Audi may be looking to get seriously competitive in the electric vehicle market, according to a report from Reuters. The company has plans prepared for a range of EVs that would compete with the likes of BMW and Tesla. In a market where innovation is seen as valuable, getting on board with electrification could help Audi avoid appearing out of step with the rest of the crowd (and the market), with analysts predicting a sharp uptick in battery-powered cars in the next several years. Building on the E-Tron line, which already includes the A3 E-Tron, Audi will begin offering an electric version of its R8 supercar in Europe next year. According to two confidential sources at Audi, the company also has plans for high-performance electric sedans and SUVs. It appears as though Audi is taking direct aim at Tesla with alternatives to the current Model S and the upcoming Model X SUV. Advantage: Audi? Without getting into too many specifics about such plans, the sources did confirm the existence of blueprints for an Audi Q8 E-Tron. Audi has said that any future electric cars would have a target range of 400 kilometers (about 249 miles), but previous reports suggest that the Q8 E-Tron could have a range of about 370 miles. That could be a serious challenge for Tesla. Advantage: Audi? All the German automakers have electric tricks up their sleeves. BMW has its i line, with the i3 making headway and the i8 expected to sell well. Mercedes-Benz has gotten into the game the B-Class Electric Drive. Also, its parent company Daimler has a stake in Tesla. Now, Audi appears poised to launch its own diverse electric fleet, and the next move might just be an SUV. And while this added competition might seem like tough news for Tesla, the proliferation of EVs, and the growing infrastructure that goes along with it, is more likely a tide that raises all (electric) ships - something that Elon Musk seems to understand very well.

Tesla driver blames 'new car smell' in fatal cyclist crash

According to the accident report compiled by the California Highway Patrol, 63-year-old driver Navindra Kumar Jain fell asleep at the wheel while driving northbound on Highway 1 in Santa Cruz, crossed into the oncoming, southbound lane, crested a small hill and then while doing 55 miles per hour hit a southbound cyclist who was riding on the shoulder. The cyclist, Joshua Alper, died at the scene. Jain was driving a Tesla Model S he had bought ten days earlier and said that the intense new-car smell - which he attempted to counter with a baking-soda scented air freshener - caused him to fall asleep.
The accident happened in November, and after a three-month investigation the Santa Cruz district attorney has decided to charge Jain with "misdemeanor vehicular manslaughter." As you could guess, there are still plenty of unresolved issues. Jain has said he "fell asleep" and there was nothing mechanically wrong with the car he had bought ten days before the incident. His attorney, however, says "he passed out while driving and still does not know what caused the accident," and that the Tesla "and all its component parts" must be thoroughly tested. The CHP tore the Tesla apart, standard practice in manslaughter cases, and, not having found anything amiss, declared the driver at fault. Observers, and especially cyclists, want to know why Jain was only charged with a misdemeanor, and why he hasn't yet been arrested. Some might ask why he didn't just roll down a window.
It will take the courts to decide - that's "courts," plural. In addition to the criminal case, Alper's family is suing Jain and Tesla, appearing to cover its bases with the new-car-smell defense by accusing the Model S of being "defective and unreasonably dangerous when used in a normal, intended and foreseeable manner." That seems like a stretch to us, but it's not like bizarre defenses haven't ever swayed a sentencing before. No matter the verdict in the criminal or civil cases, though, with Joshua Alper gone, nobody wins.