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Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Tesla loses $50 million in Q1, Model X could be delayed until 2015

Maybe it's just because of our interest in the green automotive sector, but to us, Tesla Motors has got to be the most interesting and exciting company in the US to watch. We get giddy, for instance, over the release of stuff like shareholder letters and financial results, whereas when other companies announce these things, we yawn. Our feelings about today's publication of the California automaker's 2014 first quarter financial results, with accompanying letter and call with financial analysts, is no different. They contained, after all, tons of small news nuggets that help us put together a better picture of how it will move towards its overarching goal of changing the gasoline-powered paradigm. The important numbers released today are $50 million and 7,535. The first is how much the company lost (on a GAAP basis) – using the non-GAAP method that Tesla prefers, it actually saw $17 million in net income – while the second is the number of cars it produced in the first three months of this fiscal year. Though the reported earnings per share of $0.12 exceeded the expectations of many analysts, it was less than some of the more rosier forecasts, and so the stock (TSLA) is taking a beating in the after hours market and has tumbled down 14.5 percent to $186.85 as of this writing. Musk gave instructions to the China team that they "spend money as fast as they can without wasting it." Stock price aside, there is a lot to be happy about. Contrary to some recent reports, Tesla is continuing to see a rise in domestic demand – up 10 percent in the quarter – along with "significant sequential increase in worldwide net orders for Model S." China, the market that could easily become the company's biggest, is also the source of glad tidings with CEO Elon Musk saying he is "blown away" by the level of enthusiasm there. Since getting government approvals, the necessary building out of the Supercharger and Service Center infrastructure needed to support owners is going full speed ahead and Musk gave instructions to the China team that they "spend money as fast as they can without wasting it." Already there is a four-to-five month wait for cars in the country's mid-sized cities, where the work needs to happen, and that has led to some customer frustration.

Tesla hires Hacker Princess Kristin Paget away from Apple

Might it be that one of Apple Computer's software-security gurus wasn't quite, ahem, secure enough to resist the pull of Tesla Motors CEO Elon Musk? Kristin Paget, who held the illustrious title of "Hacker Princess" at Cupertino, CA-based Apple, starts working for nearby Tesla this week, Re/code says. Paget would only say on her Twitter feed that the gig was "something security-related" and added that she "shouldn't say too much." Paget would only say that the gig was "something security-related." Paget joined Apple in 2012 after spending time with Microsoft, where she was responsible for security in the Vista operating system. Paget was also known within the Silicon Valley cognoscenti for her instructions on how to build a fake cell tower that could intercept cellphone calls. Tesla's headquarters in Fremont are just 25 miles from Apple's, but the poaching is far more than merely geographic. Tesla has always been big on technological advancements and has been steadily making over-the-air software upgrades to the Model S. Most recently, Musk and Tesla Chief Technology Officer Straubel toured Western Europe, talkind to Tesla owners and followers. They said the company was on the cusp of releasing Version 6.0 of the Model S software, which includes more suspension control as well as real-time traffic data. We wonder what features Paget will bring to Version 7. Featured Gallery Tesla Model S: Quick Spin View 33 Photos News Source: Re/code via Pulse2Image Credit: Copyright 2014 AOL Green Tesla Electric microsoft security software