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Tesla Motors appeals sales ban in New Jersey

Resistance to the way Tesla Motors sells its cars - directly to the consumer, with no negotiating and no dealer middleman - comes mostly from dealership organizations around the country. It's also illegal in some states, thanks to laws ushered into place with help from dealers. The reaction to Tesla's new style of business is led by what Steve Blank calls, "rent seekers" or "landlords of the status-quo." Tesla itself isn't into that sort of name-calling, but it will take to the courts when necessary. Case in point, New Jersey, where the legislature voted in mid-March to stop Tesla stores from selling cars starting April 1. This week, the New Jersey Motor Vehicle Commission (MVC) extended a deadline until April 15, a move that could save the EV automaker's future in the state. Tesla has now filed with the state Superior Court asking that the ruling be appealed. Tesla says that the MVC is taking its orders from the state dealers association, the New Jersey Coalition of Automotive Retailers. Tesla also made an argument against the traditional gasoline vehicle dealers that we've heard before. Here is some of the text of the appeal: Franchise dealers have an inherent conflict of interest in selling electric vehicles. In order to do so effectively, they would need to enthusiastically tout the reasons why electric vehicles are superior to gasoline vehicles. This is not something that they are going to do since gasoline vehicles represent virtually all of their revenue. Dealers also depend on quick, high volume sales - incentivized by substantial sales commissions - in large, out-of-the-way facilities that contain large inventories of new and used cars. By contrast, Tesla sells its cars in relatively small showrooms, often located in shopping malls (like the two stores in New Jersey) that invite people unfamiliar with electric cars to drop in. You can read the full appeal in the PDF below. The TSLA stock price rose after the appeal was filed, but has since leveled out. Tesla vs. New Jersey Auto Dealers Superior Court Appeal by AutoblogGreen This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Tesla trademark suit in China ends with settlement

After years of fighting, Tesla has finally put its trademark dispute in China with businessman Zhan Baosheng behind it, thanks to an undisclosed settlement. The news comes at a perfect time for the automaker, which is still setting up its dealers there.
According to an email from Tesla cited by Bloomberg, the two sides came to an agreement "completely and amicably," but the business isn't revealing what it cost to resolve the conflict. As part of the settlement, Zhan is also transferring his ownership of the tesla.cn and teslamotors.cn over to the company. "Mr. Zhan has agreed to have the Chinese authorities complete the process of canceling the Tesla trademarks that he had registered or applied for, at no cost to Tesla," said the statement, according to Bloomberg. "Collectively, these actions remove any doubt with respect to Tesla's undisputed rights to its trademarks in China."
Zhan had claimed to hold the trademark on the Tesla name in China since 2009, but he was appealing a ruling by the country's courts invalidating those rights. The situation heated up even further in July when Zhan sued the automaker for trademark infringement and asked for 23.9 million yuan ($3.9 million) in damages, plus for the company shut down all of its operations there. Tesla had reportedly already attempted to settle with him years ago for 2 million yuan ($325,000 at current rates), but Zhan countered with a figure of the equivalent of over $32 million.

Tesla delivers 7,579 Model S EVs in Q2, maybe picks Reno, NV for Gigafactory

When it comes to describing its situation, not even Bob Ross could paint a prettier picture than Tesla Motors. The California automaker has had a good few months and announced today that it delivered 7,579 Model S EVs in the second quarter of 2014. That's the most the company has ever delivered in a three-month period, reflecting an expanded market that now spans new countries in Asia and Europe. Tesla also built 8,763 vehicles in that time frame, another record, thanks to getting more cells from battery supplier Panasonic, and says it remains "on track for more than 35,000 deliveries in 2014." Alongside the earlier announcement about the official Gigafactory announcement with Panasonic, the automaker also said today that it has broken ground on a "potential" location in Reno, NV, – validating earlier speculation – while it is still looking at locations in Arizona, California, New Mexico and Texas. Work at the site has mostly stopped for now, however, as the company doesn't want to begin pouring cement until state incentives are in place and a "compelling deal for all parties" has been struck. The ball in Nevada, according to CEO Elon Musk, is now in the hands of the state's governor and legislature. The 7,579 vehicles delivered last quarter continue an upward-moving trend line. In all of 2012, Tesla sold 2,650 Model S EVs. For 2013, the company delivered 4,900 vehicles in Q1, 5,150 in Q2, 5,500 in Q3 and 6,892 in Q4. In 2014, Tesla sold 7,535 Model S EVs in Q1. Add in the 7,579 from Q2 this year, and you've got 15,100 or so, meaning that Tesla needs the next two quarters to average out at around 10,000 each in order to hit the 35,000-vehicle goal. Tesla expects 2015 to be even better, saying that the rate at which its expanding means that its, "annualized delivery rate should exceed 100,000 units by the end of next year." In other words, deliveries for Q4 2015 should be around 25,000 EVs. A few other tidbits from the shareholder letter and today's conference call: Tesla had a loss of $62 million last quarter. The company's Fremont, CA factory is being upgraded to make the Model S and X on the same line and will be up and running next week. Speaking of next week, the first operational Model X Alpha prototypes should be ready by next week. Tesla expects North America to continue to contribute strong demand for its EVs, despite the Model S being available here for several years now.