2021 Tesla Model X Long Range on 2040-cars

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Tesla Uber alles in Shanghai

Is anyone surprised that Tesla Motors is ready to disrupt the status quo even in little ways? If you are, then here's one more example: Tesla is partnering with Uber (which taxi drivers around the world are not happy with) in Shanghai to both give people free, 15-minute rides in the electric car. Think of it as the free Supercharger miles for the don't-own-a-Tesla set. It's a small, limited promotion defined by the fact that you can't actually order yourself a Tesla. Instead, if you're looking for a ride in Shanghai's inner ring on Wednesday, you can hope that one of the "few super-secret Teslas on the system" will come and pick you and up to three friends up. What's completely different about this Uber ride is that it's not a ride at all. Instead, if you have your drivers license, you can get behind the wheel and driver for up to 15 minutes. CNET says that this is only the first of more Tesla-Uber promotions. Tesla is supplying the vehicles and a spokesperson said it was, "only a pilot test at the moment."

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Tesla investigating the cause of Model S garage fire in Toronto

A Tesla owner in Toronto returned from a drive only to have his fire alarms go off shortly after powering down his Model S in an incident that is once again raising concerns about the electric hatchback's safety. Where previous cases of Model S combustion were anything but spontaneous -the car was always involved in an impact before going up in flames - this latest case has no obvious cause.
According to Bloomberg, as far as its owner knows, this particular Model S was not involved in a collision during the drive. It also wasn't charging when the fire started. According to Tesla, though, it wasn't any of the Model S' major components that caused the fire.
"In this particular case, we don't yet know the precise cause, but have definitely determined that it did not originate in the battery, the charging system, the adapter or the electrical receptacle, as these components were untouched by fire," said Tesla in an official statement.