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Maserati's first electric car won't be a Tesla rival

Italian supercar makers haven't exactly embraced electric vehicles with gusto (the LaFerrari hybrid is about as close as you get), but that should change in the next few years. Ferrari's sibling brand Maserati tells Car and Driver that it's working on an electric vehicle that would be shown before 2020. And unlike other luxury car brands, Maserati doesn't plan on eating Tesla's lunch. It has to produce something "very different" to stand out, the company's Roberto Fedeli says. Think of something more like the GranTurismo coupe (see above) than yet another upscale sedan. Part of the challenge, Fedeli claims, is making a green machine that's exciting to drive. Breakneck acceleration is the only really thrilling aspect of EVs right now, he says – the sheer weight of those lithium-ion batteries dampens the enjoyment on twisty roads. A Maserati would have to be lighter on its feet. Also, the automaker will have to find a way to give its car character without a roaring gas engine under the hood. In that sense, Maserati's 2020 goal is realistic. It may not have much choice but to wait for battery technology to catch up to its ambitions. Related Video: This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. News Source: Car and Driver Green Maserati Tesla Coupe Electric Luxury Performance

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Tesla Wins Technology Of The Year Award

The winner of AOL Auto's second annual Technology Of The Year award ran away with the votes for the award, clearly surpassing all of the other contenders. We're giving it to Tesla's Supercharger Network, which today is made up of 54 charging stations in the U.S. that can provide about half an electric car's full charge in just 20 minutes, compared with the 8-hour charges from conventional outlets. The editorial staff agreed that the Tesla Supercharger is a game changer, and easily deserves to be called the Technology Of The Year. "Tesla is showing, again, that there are amazing technological breakthroughs to be made in the EV game, and are kind of making the rest of the industry look bad," said Sebastian Blanco, editor of Autoblog Green. AOL Autos' Multimedia Director Adam Morath agreed that the Supercharger is a game changer. "With the Supercharger, Tesla is tackling the tired arguments against the electrification of the automobile head on by addressing range, charge times, charger accessibility and clean energy production (the Supercharger is powered by solar energy, not coal) all in one stroke," he said. The panel reviewed more than 40 qualified submissions from readers, editorial staff and industry, the panel of judges named the following as finalists: Chevrolet MyLink Valet Mode; Infiniti Backup Collision Intervention; Tesla Supercharger Network; Volvo Pedestrian and Cyclist Detection with Full Auto Brake; Mopar In-Vehicle Wireless Charging for Portable Devices; and Mercedes-Benz Intelligent Drive. Superchargers are located across the U.S., making it possible for an electric car driver to take a coast-to-coast trip. They're strategically placed near amenities like roadside diners, cafes, and shopping centers so drivers can stop, eat, and come back to a charged electric car. Most of the staff did not get to test the Supercharger network firsthand, but have been following it closely. A former TRANSLOGIC reporter tested it, and said it works as promised. And Blanco has been following the Supercharger's development quite closely, and said he hasn't heard a single complaint from users in the U.S. or Europe. Jeremy Korzeniewski, Managing Editor of Autoblog, said the Supercharger levels the playing ground, making electric cars almost as convenient as gas-powered cars. "There's simply no way the average consumer is going to consider putting an electric vehicle in their garage if there's no way to refuel it on the go," he said.