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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2014 Corvette Stingray meets Tesla Model S in drag strip showdown

They come from two different worlds and have little in common. The Tesla Model S P85 is the sportiest version of this paradigm-punching sedan from California, while the 2014 Corvette Stingray Z51 is a performance-enhanced version of Michigan's recently-updated sports car stalwart. The West Coast car seats five adults and eats electrons like Popeye eats spinach, the Easterner has two passenger places and, surprisingly, sips gasoline like one might bourbon. An attribute they do happen to share is extreme quickness. This similarity is all the excuse Drag Times needed to set the vehicles beside each other at the Palm Beach International Raceway for a bit of mano-a-mano quarter-mile combat. Fortunately enough, cameras were rolling for each of two bouts down the blacktop and the results recorded for our edification and enlightenment. The winner? We won't spoil it for you, but let's just say it's really, really close. How close? Scroll below and watch the video for yourself. Just be warned, the results may surprise you. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Tesla Model S drivers claim first cross-country trip on Supercharger power

It's not like most Tesla Model S owners are hard-pressed for cash, but it's still got to be nice to know they can get across the country in their all-electric luxury hatchbacks for free. Father-daughter team John and Jill (no last names given) just finished what's being called the first coast-to-coast Model S trip powered completely by the company's Supercharger network. Tesla just completed installing the Superchargers and CEO Elon Musk tweeted just yesterday that the network was energized. The company unveiled its first Supercharger in September 2012, and Musk says he will finally take his long-promised Model S family road trip this spring. But now someone's beat him to the headlines. The pioneering duo finished its New York-to-Los Angeles trip January 25, logging about 3,600 miles in the process. Additional miles were required since father John started his trip in Kentucky before picking up daughter Jill in New York. Tesla says it has 71 free North American Superchargers and that its network is reachable by about 80 percent of the continent's population. The important number that makes that possible is that the 85-kWh version of the Model S can go 265 miles on a single charge. WIRED says John and Jill hit up 28 Superchargers over the course of a week. Naturally, fellow Tesla owners who posted on a rather long forum thread describing the trip were enthused, effusively comparing the team to Lewis and Clark. The news could spur more sales to the California-based automaker, which finished last year with a flourish of sorts. Tesla sold about 6,900 units of the Model S in October, November and December, beating the company's own target and making the Model S the country's best-selling plug-in vehicle for the fourth quarter.