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Tesla poaches Renault-Nissan communications boss Sproule

Need another sign that Tesla is growing into a force to be reckoned with? Bloomberg reports it has just snagged high-profile communications boss Simon Sproule from Renault-Nissan to become the EV maker's vice president of communications and marketing.
Sproule is an industry veteran, having spent 20 years at Nissan (where he grew to become CEO Carlos Ghosn's right-hand man). In addition, he logged stints at Ford, Jaguar (when it was still a Blue Oval-owned brand) and Microsoft. Despite all that experience, Sproule is still young, at just 45 years of age, as Bloomberg points out, yet he's held positions in the US, Japan and France over the years.
This is all good news for Tesla, which is in need of a strong spokesman outside of company CEO Elon Musk. It's been battling with the state of New Jersey and its governor, Chris Christie, over direct sales in the Garden State.

Tesla completes cross-country Supercharger drive in Model S EVs

It wasn't without problems, but Tesla's record-setting electric drive attempt has crossed the finish line. The pair of Tesla Model S EVs that left Los Angeles late last week has made it to New York City using nothing but Supercharger power. Last week, Tesla said the cars would be trying to set a Guinness World Record prize for the "lowest charge time for an electric vehicle traveling across the United States." According to Tesla, the Guinness team is now looking at the data to assess if that record was actually set. We don't know how much time was spent charging during the drive, but Tesla said that the two cars each put on 3,464.5 miles and used a total of 1,197.8 kWh. The entire drive took 76.5 hours. Tesla CEO Elon Musk told CBS that the trip was an "important, historic milestone." The weather wasn't exactly forgiving during that time, but the 15-person team made it safely to NYC in the early morning hours yesterday. The biggest problem was when one vehicle broke down near Mitchell, SD. Fortunately for the record attempt, it was not one of the Model S EVs, but one of the gas-powered support vehicles. This hampered the rotation system the drivers had: eight-hour drive shifts, eight-hour navigator shifts, eight-hour sleep shifts in one of two support vans. Tesla quickly bought plane tickets for the drivers left behind, and you can read details about this and more in the official blog posts here. Related Gallery Tesla Supercharger News Source: Tesla Motors, CBS Green Tesla Electric

Tesla trademark suit in China ends with settlement

After years of fighting, Tesla has finally put its trademark dispute in China with businessman Zhan Baosheng behind it, thanks to an undisclosed settlement. The news comes at a perfect time for the automaker, which is still setting up its dealers there.
According to an email from Tesla cited by Bloomberg, the two sides came to an agreement "completely and amicably," but the business isn't revealing what it cost to resolve the conflict. As part of the settlement, Zhan is also transferring his ownership of the tesla.cn and teslamotors.cn over to the company. "Mr. Zhan has agreed to have the Chinese authorities complete the process of canceling the Tesla trademarks that he had registered or applied for, at no cost to Tesla," said the statement, according to Bloomberg. "Collectively, these actions remove any doubt with respect to Tesla's undisputed rights to its trademarks in China."
Zhan had claimed to hold the trademark on the Tesla name in China since 2009, but he was appealing a ruling by the country's courts invalidating those rights. The situation heated up even further in July when Zhan sued the automaker for trademark infringement and asked for 23.9 million yuan ($3.9 million) in damages, plus for the company shut down all of its operations there. Tesla had reportedly already attempted to settle with him years ago for 2 million yuan ($325,000 at current rates), but Zhan countered with a figure of the equivalent of over $32 million.