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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Popular Science magazine's Best Of What's New 2012 all ate up with cars

Popular Science has named the winners in its Best of What's New awards, the victors coming in the categories of aerospace, automotive, engineering, entertainment, gadgets, green, hardware, health, home, recreation, security and software. The automotive category did not go wanting for lauded advancements:
Tesla Model S: the Grand Award winner for being "the standard by which all future electric vehicles will be measured."
BMW 328i: it's 2.0-liter turbocharged four-cylinder gets called out for being more powerful and frugal than the six-cylinder it replaces.

Tesla gets its own Smartcar, but it's not what you think [w/video]

The idea may be a good one, but to call your new car-based predictive technology "Smartcar" seems like you're asking for a lawsuit from Daimler, the makers of the Smart car. But dig a little deeper and you realize that the plan could work, and whether or not Daimler bites is something we'll let the lawyers decide. In the meantime, here are the details on what the Smartcar for the Tesla Model S is all about. "Whenever you can automate something, that's where the value comes in" - Smartcar CEO Sahas Katta The idea is that your car, using the Internet and a Smartcar subscription, should be able to figure out what time you head off to work each day. Once it does, it can have the cabin at the right temperature (heated in the winter, cooled in the summer) and the battery charged for the drive by the time you're headed out the door. The automated system can also tell the charger to only slurp electrons when lower-cost nighttime electricity rates are in effect. The slightly confusing part is that the Model S already has the capability to program nighttime charging built-in and it can also be pre-conditioned remotely without the Smartcar system, you just have to tell it to do so with your smart phone (see one happy driver doing just this in frigid temperatures in the second video below). The difference with Smartcar is that your Tesla will soon be able to do all this stuff automatically. For example, the system "predicts the required range for your next journey" and "will only delay charging to off-peak hours when it can confidently determine your vehicle will have enough range available for the rest of the day." Smartcar is being designed for the Model S and the upcoming Model X, but the developers say "we're working to bring support to connected vehicles from other manufacturers in the near future." The lead developer behind Smartcar is Sahas Katta, who readers might remember from his GlassTesla project, which integrated Google Glass with a Model S. We called him up to ask why it makes sense to pay $100 a year for a Smartcar subscription when the features it offers are available in the car's default settings. Katta had obviously thought the arguments through, and told AutoblogGreen that he knows plenty of Model S owners who don't remember to set these triggers every day. "Whenever you can automate something, that's where the value comes in," he said.