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Dealers in Georgia latest to oppose Tesla showrooms

Tesla has been fighting challenges from dealer groups in several states for years due to the company's decision to sell directly to customers at stores rather than through franchise dealers. The business has won some of these battles like its recent compromise in Pennsylvania, which allows the company to open five stores there. Now, Tesla has another legal struggle ahead of it because the Georgia Automobile Dealers Association is hoping to shut down the brand's boutiques.
The Georgia dealers recently filed a petition to revoke Tesla's dealer license in the state and prevent it from reapplying for another one, according to Automotive News. The company currently operates just one store in Marietta, GA, but it reportedly has two more locations planned around Atlanta in the future. The association claims that Tesla's license limits it to direct sales of a maximum of 150 vehicles a year. It's now selling more than that, but attempting to increase the restriction.
If Tesla wants to keep selling cars in the state, which boasts high incentives and strong popularity around Atlanta for EVs, it needs to switch to franchises, according to the dealers. "No one should be allowed to act as if they are above the law, especially when there is a simple path to compliance that everyone else has agreed to follow," said Bill Morie, president of the association, to Automotive News.

Tesla completes cross-country Supercharger drive in Model S EVs

It wasn't without problems, but Tesla's record-setting electric drive attempt has crossed the finish line. The pair of Tesla Model S EVs that left Los Angeles late last week has made it to New York City using nothing but Supercharger power. Last week, Tesla said the cars would be trying to set a Guinness World Record prize for the "lowest charge time for an electric vehicle traveling across the United States." According to Tesla, the Guinness team is now looking at the data to assess if that record was actually set. We don't know how much time was spent charging during the drive, but Tesla said that the two cars each put on 3,464.5 miles and used a total of 1,197.8 kWh. The entire drive took 76.5 hours. Tesla CEO Elon Musk told CBS that the trip was an "important, historic milestone." The weather wasn't exactly forgiving during that time, but the 15-person team made it safely to NYC in the early morning hours yesterday. The biggest problem was when one vehicle broke down near Mitchell, SD. Fortunately for the record attempt, it was not one of the Model S EVs, but one of the gas-powered support vehicles. This hampered the rotation system the drivers had: eight-hour drive shifts, eight-hour navigator shifts, eight-hour sleep shifts in one of two support vans. Tesla quickly bought plane tickets for the drivers left behind, and you can read details about this and more in the official blog posts here. Related Gallery Tesla Supercharger News Source: Tesla Motors, CBS Green Tesla Electric

Morgan Stanley predicts radical auto industry consolidation

A lack of technological foresight and changing economic conditions may bring dramatic consolidation to the auto industry in the next 15 to 20 years. Industry analyst Adam Jonas at Morgan Stanley believes that the number of major automakers could go from around 30 today to as few as 6 in that time. However, a catastrophe is avoidable.
Jonas' argument is that the world has more automakers than it can sustain. He contends that too many of them are more focused on next year's models than attempting to adapt to technological change. Without looking forward, they won't survive.
Tesla might be the lighthouse leading automakers away from the rocks. While still quite small, it has disrupted the status quo and shown that there's more than one way to prepare for new innovations. "With proper execution, Detroit may thank Tesla Motors for being that stiff board in the back of the head right when they needed it," said Jonas to The Detroit News.