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Morgan Stanley says Tesla is world's most important automaker [w/poll]

If you had to choose one automaker, out of the dozens out there on the marketplace, to identify as the single most important in the world, which would it be? Toyota, the world's largest automaker? General Motors, which once laid claim to the same and is still the largest in America? Volkswagen, the largest in Europe? Or maybe Hyundai, which has risen like a phoenix from the proverbial ashes to become the fourth largest in the world? Nope, nope and nope, says financial services company Morgan Stanley: it's Tesla.
The potentially startling conclusion came in the form of an investment report cited by the LA Times and issued by Morgan Stanley research analyst Adam Jones, who wrote that "Tesla Motors has transformed from a fledgling start-up to arguably the most important car company in the world."
To back up the claim, Jones asserts that Tesla is not only an emerging force to be reckoned with in its own right, but has also spurred other, more established automakers to take electric vehicles (and their champion) more seriously. It's also prompted local governments to solicit Tesla to build its new gigafactory in their state, and encompasses more US content than any other car on the road.

Tesla strikes back against Lemon Law King over Model S dispute [UPDATE]

*UPDATE: We have now also received a statement from the Model S owner in question, which has been added below. When we asked Tesla Motors for a statement on the lawsuit filed by the "King of Lemon Laws" the other day, the company told us that it does not comment on pending litigation. Fair enough. That's a standard response. But the company has since felt the need to comment on the issue using its own company blog. In a post called "When Life Gives You Lemons...," the Tesla Motors Team called lawyer Vince Megna (indirectly) an "opportunistic lawyer" and basically called him a liar. To wit: "... there are factual inaccuracies in the lawyer's story." Tesla says that the three claimed incidents when the Model S owner in question asked the automaker to buy the car back did not happen (Tesla acknowledges it happening once). And then the company basically says the owner was breaking his car on purpose: ... the car's fuse blew on three occasions. Each time, our engineers explored all possible explanations and were never able to find anything wrong with the car. Still, just to be sure, we replaced several parts that could have been related to the alleged problem – all at no expense to the customer. When the fuse kept blowing despite the new parts, and faced with no diagnosis showing anything wrong with the car, the engineers were moved to consider the possibility that the fuse had been tampered with. After investigating, they determined that the car's front trunk had been opened immediately before the fuse failure on each of the three occasions. (The fuse is accessed through the front trunk.) Ultimately, Tesla service applied non-tamper tape to the fuse switch. From that point on, the fuse performed flawlessly. We've got the entire response below, along with Megna's response to Tesla's statement. The key line: "There are companies, great companies run by Billionaires, that force consumers to give up their Freedom of Speech and Right to Trial by Jury just for the opportunity to buy an electric car." You can watch Megna's original video introducing the world to this case here. When Life Gives You Lemons... By The Tesla Motors Team April 9, 2014 We were taken by surprise by a lemon law claim recently filed against Tesla by a Wisconsin lawyer, describing himself as the "Lemon Law King", who says that we ignored his client's three demands for a buy-back after alleged problems with a Model S.

Bob Lutz says Tesla remains 'fringe' brand

We've said it before, we'll said it again: Bob Lutz gives great quotes. From his toilet-themed opinion of global warming to Toyota's deity status, the man knows how to get your attention. His latest? Saying that Tesla Motors is and will remain a fringe brand. Take that, Tesla fanbois. This, of course, is the same fringe company that prompted Lutz and his former colleagues at General Motors to start working on the Chevy Volt around eight years ago. The same fringe company that has easily outsold the similarly priced (but don't call it a competitor) Cadillac ELR with its Model S. Lutz did clarify that the fringe status will only last until Tesla comes out with a mass-market electric vehicle that has a range of 200 to 300 miles. Lutz was on CNBC talking about the TSLA stock's recent performance, and he pointed out that even Tesla CEO Elon Musk says that the California automaker's stock is overvalued these days. Despite its prevalence around these parts, Tesla is not yet a household brand. But the company is working hard to get a cheaper, long-range EV to market in the not-too-distant future, so this fringe thing may not last much longer than that show Fringe did. Watch the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: CNBC via Green Car Reports Green Chevrolet Tesla Green Culture Electric Hybrid PHEV cnbc