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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Daimler divests remaining interest in Tesla

Back in 2009, Daimler acquired over 9 percent of Tesla. A couple of months later, it sold 40 percent of that stake to Abu Dhabi-based Aabar Investments. The following year, Tesla listed on the stock exchange and Daimler's interest was reduced to 4 percent. But now the German industrial giant has announced it is selling that 4 percent and divesting from Tesla altogether in a liquidation that is expected to raise approximately $780 million for Daimler. The divestment has also triggered speculation that the move could make room for rival German automaker BMW to take an interest in Tesla.
Despite the divestment, Daimler insists that its technological partnership with Tesla will remain unaffected. Mercedes sources the batteries for its B-Class Electric Drive (pictured above) from the Californian outfit in a deal that is not set to change as a result of the financial realignment. A similar collaboration was in place for the Smart Fortwo Electric Drive, however, now that the new generation of Smarts developed with Renault is on its way, it's possible that a next-generation Fortwo ED will use French tech instead as an extension of the partnership between Daimler and Renault-Nissan.
Daimler has also taken the occasion to point out that, between the Mercedes, Smart and various truck brands, it offers "the industry's biggest portfolio of electric vehicles," including pure EVs, fuel cells and hybrids. The automaker says it will introduce ten new plug-in hybrid Mercedes models by 2017.

Recharge Wrap-up: Will.i.am's custom Tesla, Mahindra's Formula E livery

Take a look at Will.i.am's custom Tesla Model S caught on video in the wild in Beverly Hills. The over-the-top body kit comes from Black Eyed Peas member's own so-called car company, IAMAUTO. The deep-dish wheels appear to recede into nothingness, and the placement of the handles gives away the car's suicide rear doors, which a valet opens slightly at one point in the video. Overall, the custom job gives the EV a wide, low, and extremely chunky look. The man behind the camera gets a good view from a variety of angles, though whether there is actually a good angle for this particular Tesla is up for debate. Check it out in the video above, and read more at Teslarati. 1,635 Smart cars traveled in a parade through Hamburg, Germany as part of Smart Times 2016. At the 16th such gathering of Smart enthusiasts and their vehicles, the group beat the former world record of 1,427 parading cars at Smart Times 2014 in Cascais, Portugal. In addition to meeting with like-minded fans and showing off their fuel-sipping and electric runabouts, Smart Times attendees had the opportunity to test drive new models, talk to designers and tuners, enjoy live music, and meet beach volleyball players Laura Ludwig and Kira Walkenhorst, who arrived in a golden Smart Fortwo Cabriolet. There will be yet another opportunity to set a new record next year, when the Smart community will descend upon Salou, Spain. Read more from Daimler. ChargePoint is offering 10 percent off its ChargePoint Home EV charger. In honor of National Drive Electric Week, the deal on the 32-amp charging station is good until September 18, 2016. ChargePoint Home comes in hardwired and plug-in versions with either an 18- or 25-foot cable, and is for sale on Amazon. Read more from ChargePoint. Mahindra Racing has new livery for the third season of Formula E. The livery for the team's M3Electro racecar debuted at Donington Park for the first round of preseason testing. Mahindra held an online contest called #DrivenByDesign to choose its new look, with the winning design created by Spanish artist Adria Haro Jorba. Pininfarina Chief Designer Fabio Filippini chose Haro Jorba's design, which visualizes the car's aerodynamics and makes use of India's national colors. Learn more in the press release from Mahindra Racing.