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Questions bubble up about Tesla Model S sales numbers

Tesla CEO Elon Musk has said that releasing monthly sales numbers allows the media, "to read all sorts of nonsense into the deliveries." He said that with the company's irregular delivery schedule – 1,000 in a country one month, only a handful the next – the spikes and valleys would not give an accurate picture of the company's actual orders or demand. But, when there's no transparency, people will go looking for answers – or nonsense. Daily Kanban found only 17,819 Model S EVs were registered between January and September 2014. Case in point: Tesla Model S sales, which everyone wants to know about but no one is quite sure about. The best we can do is the quarterly delivery numbers that Tesla does release. For 2014, the official numbers released so far add up to 21,821 (1Q: 6,457, 2Q: 7,579, 3Q: 7,785). That's for the first three quarters, or from January through the end of September, and represents global deliveries. But Daily Kanban obtained global data for all sorts of electric cars from JATO and discovered that there were only 17,819 Model S EVs registered around the world between January and September 2014, a difference of 4,002. Previously, Daily Kanban quoted John Lovallo, a research analyst at Merrill Lynch, saying that Tesla might have around 3,000 Model S EVs, "in inventory or in transit," and is curious to know what's going on. While this next comparison isn't perfect because the dates don't match up, we can take a look at sales of the Nissan Leaf to see how the official and JATO numbers compare. Nissan said in the middle of January 2014 that it sold a cumulative 100,000 Leafs and then announced towards the end of November that it had sold 150,000 total. JATO's numbers show that Nissan sold 44,897, globally, between January and September. We certainly don't know if the different between JATO's number and the official Tesla figures represent a delay in how fast people register their cars or if something else is going on. We have asked Tesla for a comment and for more detailed sales numbers, but have not gotten a response. We do know that, while not ideal, monthly sales data can sometimes be quite helpful in figuring out what's going on in the industry.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Tesla Model X delayed, again, but Musk says Model S demand remains high

Tesla CEO Elon Musk made one thing clear today as he announced his company's third-quarter sales figures: the company has more than enough demand for its luxury electric vehicles and its main problem is getting production ramped up. In fact, Tesla expects Model S orders and deliveries to increase by 50 percent next year. Buried in the good news, though, was word that the upcoming SUV version, the Model X, is going to be delayed. Again. That the Model X isn't exactly on schedule is not news. There have been delays talked about before. The original release date was 2013 which became late 2014 and then early 2015. The company is certainly getting ready for the X but now says it wants to deliver an all-electric SUVs that offers a good experience to buyers, without any problems. In a year plagued with a record number of recalls in the automotive industry, this is not a surprising stance to take. In the shareholder letter (available in the gallery below), Musk writes: In anticipation of this effort, we now expect Model X deliveries to start in Q3 of 2015, a few months later than previously expected. This also is a legitimate criticism of Tesla – we prefer to forgo revenue, rather than bring a product to market that does not delight customers. Doing so negatively affects the short term, but positively affects the long term. Back to the good news. This is where Musk has some strong numbers to point to, including Tesla's highest ever quarterly deliveries of the Model S – 7,785 vehicles – and the most deliveries in a single day – 907. The company also said that the new tech announced a few weeks ago, the dual motor option and the autopilot capabilities, have "further accelerate[d] Model S demand." To meet this demand, Tesla is expanding its production capability so it can make "more than 2,000 vehicles per week by the end of 2015." Of course, if Tesla wanted to be a bit more transparent about global demand and US sales and deliveries in particular, it could simply announce monthly sales numbers, just like the major OEMs do, But, when asked if Tesla would consider releasing those numbers on a call with investors today, Musk's reply was short and sweet: "Um, no. Sorry."