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EV buyers not exactly happy with dealership experience

If Tesla Motors chief Elon Musk was an I-told-you-so type of guy, here's his chance to do so. It turns out that plug-in vehicle buyers are generally less satisfied with their dealership experience than conventional-vehicle buyers. And the dealers themselves don't like the process much, either. So says a study from the University of California, Davis. The report cited 43 interviews with automakers and dealers that sell in California as well as the JD Power 2013 Sales Satisfaction Index. The study found customer-satisfaction scores to be "much lower" for plug-in vehicle buyers than others. Maybe that's because the dealers themselves are less patient and find that selling plug-ins are more time-consuming, labor-intensive and stressful. And that's just getting the car out the door. More complications arise when dealing with the federal tax incentives issue. Of course, Tesla scored well, relative to the other dealerships. And all that gives more credence to the company's insistence on selling its vehicles directly to customers and without a third-party dealership network. Representatives of some of these dealership groups have been lobbying against the prospect of Tesla getting direct-sales rights. Michigan is the latest battleground between Tesla and pro-dealership entities. See below for an abstract on the UC Davis report and then read more here. New Car Dealers and Retail Innovation in California's Plug-In Electric Vehicle Market Abstract: Innovative new products like plug-in electric vehicles may need new approaches to market and sell them. We conducted 43 interviews with automakers and dealers selling plug-in vehicles in California's major metro markets and analyzed data on customer satisfaction with new car dealers and Tesla stores. Initial findings revealed: • Plug-in vehicle buyers rated the dealer purchase experience much lower than conventional vehicle buyers while Tesla earned industry-high scores; • Plug-in vehicles returned higher gross profits but place greater demands on dealers, including the provision of support services beyond traditional offerings; • New retail approaches undertaken by 'dealer innovators', including new methods for building and scaling dealer competence, could improve the PEV buying experience; an • Public incentives could better align with established dealer practices and business drivers to improve program effectiveness.

Tesla Model 3: Finding perspective

The reveal of the Tesla Model 3 this week was one of the biggest automotive events of the year. The car attracted 180,000 pre-orders in just 24 hours, gave the company's stock a jolt, and set Tesla on a more ambitious growth path for the rest of the decade. It's a staggering feat considering the Model 3 is one car, from one company that's just 13 years old. It begs the question: Is all of this attention warranted? Barclays analyst Brian Johnson urged investors to "take a deep breath," and be mindful that the Model 3 won't likely arrive in "significant volume" until possibly 2019. Though Tesla promises the car will launch in 2017, Johnson points to the slow rollouts of the Model S sedan and Model X crossover as cautionary notes. The potential extended wait didn't temper the enthusiasm of Tesla's faithful, and many put down deposits before they had even seen the car. Johnson compared the hype to a "Black Friday atmosphere," saying the social media buzz went from "insane mode to ludicrous mode," in a riff on Tesla's driving features. Still, the Barclays analyst was admittedly "curmudgeonly" when it came to Tesla's stock price. In comparison, Morgan Stanley called Tesla's shares undervalued, and expects the Model 3 to be the start of cataclysmic changes in the industry. "We have said for some time that, despite its many worthy accomplishments, Tesla had not yet truly disrupted the auto industry," according to a report led by Adam Jonas. "We are now getting a feeling that this may be starting to change." The Model 3 offers a range of 215 miles on a single charge, can sprint to 60 miles per hour in less than six seconds, and has room for five. It will also be capable of charging on Tesla's supercharging network and features the company's autonomous technology. With a starting price of $35,000 before incentives, it's arguably the most futuristic car that's attainable for a wide swatch of American buyers, though the Chevy Bolt EV is comparable (200-plus-mile range, $37,500 MSRP before incentives) in many ways. The Model 3's attainability is what partially drove the hype. It was like Elon was whispering: Y ou can own the future. The question is now: Can Tesla deliver? If it does, this early fanfare will be richly deserved. News & Analysis News: Top Gear appears to be in turmoil as Chris Evans works four hours a day. Analysis: Is this a soap opera or a car show?

Beating Tesla's coast-to-coast time in a Model S

A Tesla Model S. A race across the country. An average driving speed of 63 miles per hour. Now which part of that doesn't jibe? A pair of drivers from Edmunds.com has set out to beat Tesla Motors' own cross-country time record by taking a Model S from Los Angeles (technically, Redondo Beach) to New York. And beat it they did, finishing the 3,332-mile route in 67 hours and 21 minutes, which was faster than Tesla's time by eight hours and 44 minutes. What's all the more impressive is that the pair had to recharge the car at Tesla's Superchargers 23 times, with an average of 38 minutes per stop, meaning that more than 14 hours were spent sitting still in recharge mode. And while the car is as fast as it is quiet, Edmunds had to curb its enthusiasm on the throttle to ensure the EV got from Supercharger A to Supercharger B and so on, hence the relatively pedestrian average driving speed of 63 miles per hour. Case in point was the 223-mile run between Las Vegas and Beaver, Utah, which was the longest stretch between Superchargers and included a 5,000-foot elevation climb. That caused the team to bring its highway speed down to about 50 miles per hour in order to avoid being stranded by the roadside. Read about how they made it over on Edmunds.