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Morgan Stanley says Tesla is world's most important automaker [w/poll]

If you had to choose one automaker, out of the dozens out there on the marketplace, to identify as the single most important in the world, which would it be? Toyota, the world's largest automaker? General Motors, which once laid claim to the same and is still the largest in America? Volkswagen, the largest in Europe? Or maybe Hyundai, which has risen like a phoenix from the proverbial ashes to become the fourth largest in the world? Nope, nope and nope, says financial services company Morgan Stanley: it's Tesla.
The potentially startling conclusion came in the form of an investment report cited by the LA Times and issued by Morgan Stanley research analyst Adam Jones, who wrote that "Tesla Motors has transformed from a fledgling start-up to arguably the most important car company in the world."
To back up the claim, Jones asserts that Tesla is not only an emerging force to be reckoned with in its own right, but has also spurred other, more established automakers to take electric vehicles (and their champion) more seriously. It's also prompted local governments to solicit Tesla to build its new gigafactory in their state, and encompasses more US content than any other car on the road.

Tesla Gigafactory will be capable of supplying packs for 500,000 EVs a year

We made our gigafactory predictions the other day and, it turns out, we were pretty much on target. Today, Tesla Motors released the first official details on its upcoming massive battery plant and we see sun and wind power feeding energy into a plant that will employ around 6,500 people and make enough packs for around a half-million Tesla EVs a year. You read that right. Tesla is getting ready to produce 500,000 EVs a year, and that's already in 2020. Tesla hopes to start selling a lower-cost EV, the Model E, in about three years. The finalists for where the Gigafactory will be built include the Southwestern states of Nevada, Arizona, New Mexico and Texas (our money is on Nevada). We were a little low on the estimated battery output. Instead of being able to make 30 Gigawatt-hours of batteries per year, Tesla is saying that it will have enough capacity to produce 35 GWh of cells and 50 GWh of packs a year. We think that's for both EVs and stationary applications and have reached out to Tesla for confirmation on this point. You can see the details for yourself here and in our gallery below. Through 2020, Tesla will directly invest around $2 billion in the plant and its partners will pony up another $2-3 billion for a total cost of $4-5 billion. That's a lot of cash, but Tesla says that it will make buying an EV much, much cheaper. The company is saying that, once the plant is up and running for the first year, the per-kWh cost of a Tesla battery pack will be lowered by "more than 30 percent." Maybe that Model E isn't such a pipe dream after all. Also today, Tesla announced a new convertible notes offering worth $1.6 billion. Details are available in the press release below. Tesla Announces $1.6 Billion Convertible Notes Offering Wednesday, February 26, 2014 PALO ALTO, Calif., February 26, 2014 – Tesla announced today an offering of $1.6 billion aggregate principal amount of convertible senior notes in an underwritten registered public offering. Of the total offering, Tesla will offer $800 million aggregate principal amount of convertible senior notes due 2019 and $800 million aggregate principal amount of convertible senior notes due 2021.

IIHS: High numbers of drivers treat partially automated cars as fully self-driving

WASHINGTON — Drivers using advanced driver assistance systems like Tesla Autopilot or General Motors Super Cruise often treat their vehicles as fully self-driving despite warnings, a new study has found. The Insurance Institute for Highway Safety (IIHS), an industry funded group that prods automakers to make safer vehicles, said on Tuesday a survey found regular users of Super Cruise, Nissan/Infiniti ProPILOT Assist and Tesla Autopilot "said they were more likely to perform non-driving-related activities like eating or texting while using their partial automation systems than while driving unassisted." The IIHS study of 600 active users found 53% of Super Cruise, 42% of Autopilot and 12% of ProPILOT Assist owners "said that they were comfortable treating their vehicles as fully self-driving." About 40% of users of Autopilot and Super Cruise — two systems with lockout features for failing to pay attention — reported systems had at some point switched off while they were driving and would not reactivate. "The big-picture message here is that the early adopters of these systems still have a poor understanding of the technologyÂ’s limits," said IIHS President David Harkey. The study comes as the National Highway Traffic Safety Administration (NHTSA) is scrutinizing Autopilot crashes. Since 2016, the NHTSA has opened 37 special investigations involving 18 deaths in crashes involving Tesla vehicles and where systems like Autopilot were suspected of use. Tesla did not respond to requests for comment. Tesla says Autopilot does not make vehicles autonomous and is intended for use with a fully attentive driver who is prepared to take over. GM, which in August said owners could use Super Cruise on 400,000 miles (643,740 km) of North American roads and plans to offer Super Cruise on 22 models by the end of 2023, did not immediately comment. IIHS said advertisements for Super Cruise focus on hands-free capabilities while Autopilot evokes the name used in passenger airplanes and "implies TeslaÂ’s system is more capable than it really is." IIHS in contrast noted ProPILOT Assist "suggests that itÂ’s an assistance feature, rather than a replacement for the driver." NHTSA and automakers say none of the systems make vehicles autonomous. Nissan said its name "is clearly communicating ProPILOT Assist as a system to aid the driver, and it requires hands-on operation.