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Morgan Stanley predicts radical auto industry consolidation

A lack of technological foresight and changing economic conditions may bring dramatic consolidation to the auto industry in the next 15 to 20 years. Industry analyst Adam Jonas at Morgan Stanley believes that the number of major automakers could go from around 30 today to as few as 6 in that time. However, a catastrophe is avoidable.
Jonas' argument is that the world has more automakers than it can sustain. He contends that too many of them are more focused on next year's models than attempting to adapt to technological change. Without looking forward, they won't survive.
Tesla might be the lighthouse leading automakers away from the rocks. While still quite small, it has disrupted the status quo and shown that there's more than one way to prepare for new innovations. "With proper execution, Detroit may thank Tesla Motors for being that stiff board in the back of the head right when they needed it," said Jonas to The Detroit News.

Tesla launches Model S in UK, says Euro factory could be upcoming [w/video]

With the first UK deliveries of the 49,900-pound (about $84,000 at today's rates) Tesla Model S completed, it's time for the company to get back to business. For CEO Elon Musk that means discussing a long-anticipated rumor - a dedicated European production facility to build the luxurious EVs from the ground up.
Obviously, though, such a hefty investment would need to be worth the company's while, which is why Musk told Automotive News Europe that sales will need to hit 160,000 units before a factory is considered. The company has recorded over 3,400 sales in Europe during the first four months of 2014, which actually surpasses the 2,000 cars sold in the US.
Tesla currently maintains a factory in the Netherlands, although it only installs batteries in cars shipped from Tesla's Fremont, CA facility, rather than building cars from scratch. The factory, in Tilburg, is set to expand, while a new research and development facility is set to open in the UK in 2015 or 2016, according to Musk.

Tesla Model X to outsell Model S, 'devour' premium SUV market

It's still about a year away, but the arrival of the Tesla Model X is already expected to have a major impact on the premium SUV market. According to Morgan Stanley, the all-electric Model X, Tesla's third model following the Roadster and Model S sedan, is "ready to feast" on the current crop of high-end SUVs.
Not only does Morgan Stanley expect the Model X to do well against other vehicles in its class, it's expecting the new SUV to even outpace the critically acclaimed Model S, with the X accounting for a larger share of sales by the end of 2016. The sales boost provided by the Model X should also contribute to a healthy jump in Tesla's current $250 stock price. MS is expecting Tesla shares to hit about $320, and has called it a "top pick in US autos," according to The Los Angeles Times.
As for how Morgan Stanley is expecting such strong results for a car that literally no one outside of Tesla has driven, it cites Elon Musk's company's increased access to both money and technological expertise relative to the Model S project. The firm also points to Tesla's larger investments in the Model X project so far.