2021 Tesla Model S Plaid, Awd, Super Clean, 1 Owner, 1020hp! on 2040-cars

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Morgan Stanley predicts radical auto industry consolidation

A lack of technological foresight and changing economic conditions may bring dramatic consolidation to the auto industry in the next 15 to 20 years. Industry analyst Adam Jonas at Morgan Stanley believes that the number of major automakers could go from around 30 today to as few as 6 in that time. However, a catastrophe is avoidable.
Jonas' argument is that the world has more automakers than it can sustain. He contends that too many of them are more focused on next year's models than attempting to adapt to technological change. Without looking forward, they won't survive.
Tesla might be the lighthouse leading automakers away from the rocks. While still quite small, it has disrupted the status quo and shown that there's more than one way to prepare for new innovations. "With proper execution, Detroit may thank Tesla Motors for being that stiff board in the back of the head right when they needed it," said Jonas to The Detroit News.

Governor Rick Perry backs bid for Tesla Stores in Texas

It's funny how the prospect of a $5-billion investment in a state has the ability to focus minds. Take Texas, for example. The Lone Star State has long had laws prohibiting automakers from selling directly to consumers, even if the manufacturer didn't already sell through franchise dealerships. Last year, a bill went to the legislature that would have allowed Tesla Motors to sell directly to its customers, but despite entreaties and a visit from CEO Elon Musk, lawmakers didn't pass it. Sure, Texans can still buy the a Model S, but the process is a bit cumbersome. With the prospect of an expensive battery gigafactory and the jobs it would bring, however, Texas Governor Rick Perry taken to the airwaves cable news outlet Fox Business to make his supportive position known. To be fair, the one-time Republican Presidential hopeful has been in favor of Tesla's sales model for some time. The difference now is he is being proactively vocal about it. Appearing on Opening Bell with Maria Bartiromo, Perry spent close to eight minutes pitching a new approach to dealership laws in his state, at one point referring to the traditional dealer model as "antiquated" and encouraging legislators to have an "open and thoughtful" conversation and decide whether or not they want to lead the country when it comes to manufacturing. If you think that he has become warm and fuzzy about environmental issues, Perry reminds us after a brief discussion on 2014 and 2016 elections – yes, he may run again – that he has no qualms about continuing to rely on fossil fuels, stating that he thinks the most important thing the federal government can do to impact the economy right now is to "say yes" to the Keystone XL pipeline. You can view the segment in its entirety be simply scrolling below.

Recharge Wrap-up: Tesla software suggestions, 'Audi at home' car sharing

Norwegian Tesla buff Bjorn Nyland wants the Tesla community to offer suggestions for the Firmware 7.1 over-the-air update. 7.0 includes a variety of small changes to the interface design, which Nyland discusses in depth in the video above. He offers constructive criticism, especially for things like the placement of certain data within the display. He calls upon other drivers to suggest their own changes and features they'd like to see in future updates. Nyland plans to tweet at Elon Musk once there are enough comments with hopes that Tesla will take the community's suggestions into consideration. See the video above, and read more at Teslarati. A survey of NRG eVgo stations found that drivers use DC fast charging over Level 2 charging by a ratio of 12 to 1. While businesses might prefer to install a Level 2 charger because it is cheaper and could help convince the customer to linger longer while they wait for a charge, this study suggests that DC charging could actually be a better way to attract customers. But the question is how to make DC charging sustainable for businesses with regard to the costs. Read more at Green Car Reports. Audi is launching its vehicle sharing program at luxury residences in San Francisco and Miami this week. Called "Audi at home," the program provides residents with a fleet of Audi vehicles at their disposal at either hourly or daily rates. The cars – the S7, S5 Cabriolet, SQ5, TT Roadster, Q7, and RS5 Cabriolet – are all of the Prestige trim level. Drivers needn't worry about mileage charges, tolls, fuel costs, insurance, or cleaning. Just reserve the car online, and drop it off at the property's valet when finished. Audi at home is launching at the Lumina luxury condos in San Francisco and at the Four Seasons Residences in Miami, with expansion to more cities planned for the future. Read more from Audi. Ballard is partnering with bus manufacturer King Long to build fuel cell buses in China. The two companies will work together to design and deploy the hydrogen-powered buses first in China, then in King Long's global network. "We are delighted to be working with the second largest bus OEM in the world on this important fuel cell bus design and market opportunity," says Ballard President and CEO Randy MacEwen. "Together, we are looking to optimize the design in order to improve performance, while lowering cost.