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Tesla to be named Tuosule in China

Tesla is not Tesla anymore, at least in China. The Palo Alto-based manufacturer has apparently given up on the fight over its name, for the time being. The name "Tesla" was trademarked by one Zhan Baosheng in 2006, while the American EV company didn't attempt to claim it until 2009 (we reported on this development a few weeks back).
Of course, trademark squatters aren't really a new thing, particularly in China. Earlier this month, we told you about a car company that is attempting to patent a Volkswagen design before the German manufacturer could even bring it to market.
Since the California electric car manufacturer can't go by Tesla in the Asian automotive market, it's reportedly elected to be known as "Tuosule." First reported by InAutoNews, the Tuosule name apparently comes from a transliteration of "Tesla" to a dialect of Chinese spoken in Hong Kong. This was the second time Tesla has gone to court over its name. The first time was to reclaim the name "Tesla Motors," which it achieved by purchasing the name from its owner, Qiao Weiwei, but that name apparently isn't licensed for automotive use.

Tesla announces aggressive Model S pricing for Chinese market

Most cars exported to China end up with a hugely inflated price tag - often hovering around twice as much as what we'd expect to pay in the United States. Part of that can be chalked up to duties and taxes - which can be quite prohibitive in the People's Republic - but a big part of it comes down to profitability. Tesla, however, is committed to doing things differently.
While some sources were expecting the Model S to carry a price tag in China more than double that of the US model, Tesla has announced a far lower MSRP for the Chinese market than that. Instead it will sell the Model S for 734,000 yuan - equivalent to $121,000 at today's exchange rates.
Now we know what you might be thinking: that's significantly more than the $69,900 Tesla buyers pay in the United States. And you're right. But you have to take into account several factors. For one, the US price includes a $7,500 federal tax credit. For another, Tesla is including the 85 kWh battery pack as standard in China - an option that would already tack on an extra ten grand Stateside. There's shipping costs to take into account (about $3,600 worth, Tesla figures). And last but not least, there's the considerable taxes the Chinese government rakes in on imported cars: $36,700 of it, to be precise.

Tesla buys test track adjacent to its factory

Two months ago, Tesla hired Chris Porritt to be the vice president of its vehicle engineering program. Tesla's purchase last week of a 35-acre parcel abutting its factory in Fremont, California will give Porritt, formerly the boss of Aston Martin's Vehicle Engineering team (he's the father of the One-77 supercar), at least a portion of a test track where he can challenge and hone the EVs of the future.
The land was part of a parcel of more than 160 acres that had been owned by the New United Motor Manufacturing, Inc., the former joint venture factory built by General Motors and Toyota. When NUMMI (shown above) closed, the land was bought by Union Pacific Railroad, which sold the lot to Tesla.
While Tesla hasn't laid out its plans, we're guessing they'll eventually expand the track as the factory footprint grows; CEO Elon Musk has said Model S production could equal 800 cars per week by the end of next year. As for Porritt, from his new base in Fremont and with that new test track, he'll oversee further development of the Model S and the birth of the Model X, Roadster successor and the "affordable Tesla" due by 2017.