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Amusing Tesla fan-made commercial gives Nozzie the EV blues

One thing you can say about Tesla Motors enthusiasts, they certainly seem a creative bunch of brand boosters. Since the California automaker started selling its electric vehicles, fan-made commercials have been plugging an advertising void – the company famously has yet to make a spot of its own for broadcast. Now, there's a new one. It seems that, in a world where liquid fuel is no longer as necessary as it once was, one particular gas pump nozzle has developed a bad case of the sads. In this epic production that clocks in at less than a minute-and-a-half, we ride an emotional roller coaster from lost relevance to possible redemption as "Nozzie" tries to find his/her way in this new, confusing landscape. Directed by Greg Bradley under the auspices of Ajar Pictures, the amusing ad is apparently a spec commercial, meaning that it was produced in hopes of helping those involved land a paid gig. It might work. The piece has caught Tesla's Twitter attention and we think you'll probably enjoy it also. We certainly laughed and cried, and it was better than Cats. Scroll down to see what we mean. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Demand for electric car rentals unplugged by range anxiety

It's the hurdle that electric vehicles must clear to be launched into the mainstream: range anxiety. But this time it isn't prospective customers who worry about running out of juice, Bloomberg reports, but renters who return to car rental agencies before their lease is up and trade their EVs in for more traditional gasoline-powered autos and gas-electric hybrids.
"People are very keen to try [electric vehicles], but they will switch out of the contract part way through ... they think they can't get to a charging station," says Lee Broughton, head of sustainability at Enterprise. Enterprise customers who rent EVs reportedly trade them in 1.6 days into the rental period on average, which compares unfavorably to the six- to seven-day rental periods of traditional, fuel-burning automobiles.
Christopher Agnew, an analyst at MKM Holdings LLC, says that longer range would help rental customers' range anxiety, especially since they are usually renting vehicles in unfamiliar places.

Tesla now California's top automotive employer

Tesla has knocked off Toyota as the biggest auto employer in the state of California, employing over 6,000 people to the Japanese company's 5,300. That lead is only likely to grow, as the EV manufacturer prepares to add another 500 jobs by the end of the year, and as Toyota begins its relocation to its new North American headquarters in Texas. The news comes barely a week after the company announced a $50 million loss during the first quarter of 2014.
Tesla's statewide employment could be set to double, beyond even 6,500 people, if it follows through on rumors to construct its eagerly awaited gigafactory in the Golden State. The $5-billion venture could add another 6,500 employees, making Tesla not just the largest automotive employer in the state, but making it one of the largest employers in the state full stop.
The investment of Tesla and its founder (and real-life Tony Stark), Elon Musk, has been substantial. The company has added 3,000 employees in the state since 2013, reopening the Toyota and General Motors joint-venture factory that use to be known as NUMMI in 2009 and constructing a design studio in Los Angeles, all in addition to its Palo Alto headquarters.