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Maserati's first electric car won't be a Tesla rival

Italian supercar makers haven't exactly embraced electric vehicles with gusto (the LaFerrari hybrid is about as close as you get), but that should change in the next few years. Ferrari's sibling brand Maserati tells Car and Driver that it's working on an electric vehicle that would be shown before 2020. And unlike other luxury car brands, Maserati doesn't plan on eating Tesla's lunch. It has to produce something "very different" to stand out, the company's Roberto Fedeli says. Think of something more like the GranTurismo coupe (see above) than yet another upscale sedan. Part of the challenge, Fedeli claims, is making a green machine that's exciting to drive. Breakneck acceleration is the only really thrilling aspect of EVs right now, he says – the sheer weight of those lithium-ion batteries dampens the enjoyment on twisty roads. A Maserati would have to be lighter on its feet. Also, the automaker will have to find a way to give its car character without a roaring gas engine under the hood. In that sense, Maserati's 2020 goal is realistic. It may not have much choice but to wait for battery technology to catch up to its ambitions. Related Video: This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. News Source: Car and Driver Green Maserati Tesla Coupe Electric Luxury Performance

Amusing Tesla fan-made commercial gives Nozzie the EV blues

One thing you can say about Tesla Motors enthusiasts, they certainly seem a creative bunch of brand boosters. Since the California automaker started selling its electric vehicles, fan-made commercials have been plugging an advertising void – the company famously has yet to make a spot of its own for broadcast. Now, there's a new one. It seems that, in a world where liquid fuel is no longer as necessary as it once was, one particular gas pump nozzle has developed a bad case of the sads. In this epic production that clocks in at less than a minute-and-a-half, we ride an emotional roller coaster from lost relevance to possible redemption as "Nozzie" tries to find his/her way in this new, confusing landscape. Directed by Greg Bradley under the auspices of Ajar Pictures, the amusing ad is apparently a spec commercial, meaning that it was produced in hopes of helping those involved land a paid gig. It might work. The piece has caught Tesla's Twitter attention and we think you'll probably enjoy it also. We certainly laughed and cried, and it was better than Cats. Scroll down to see what we mean. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Is Tesla quietly sitting on 3,000 cars?

Tesla's 2014 third quarter financial report mixed some positive news with gloomy messages. On one hand, the electric carmaker posted its best quarter ever in terms of deliveries, including its best single day with 907 EVs delivered. The company also announced expanded production to get even more vehicles out the door by the end of 2015. However, the Model X got delayed yet again and higher prices in Europe were mulled. Dousing the results with a bit more cold water, a Merrill Lynch investor letter claims there's more to be pessimistic about the business than meets the eye.
The Daily Kanban, quoting research meant for Merrill Lynch clients, claims that Tesla had "approximately 3K vehicles stocked in inventory or in transit" at the end of the Q3. That's a fairly large number considering that the company reports selling 7,785 units for the whole quarter. The statement is also surprising because the automaker has a reputation for keeping excess supply low, and there are allegedly waiting lists for Model S sedans. CEO Elon Musk maintains that the automaker has a problem being able to keep up with high demand, as well.
According to Daily Kanban, the letter further states, "China is proving to be more challenging for Tesla to penetrate than expected." The automaker does not break out sales by region in its Q3 financials to check this assertion, however, the company does report the recently opened store in Shenzhen is one of its top-grossing stores worldwide and that there are now 23 Supercharger locations in 10 Chinese cities.