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Battery-pack production for plug-ins, hybrids, triples in three years

Panasonic's standing in the plug-in and hybrid battery production industry has zoomed ahead like a Tesla Model S taking off from a standstill. That's appropriate because the Japanese company's relationship with the California-based automaker has been the primary reason for its growth, which looks like it will continue to be rapid. According to new numbers from Lux Research, battery manufacturers are producing 1.4 gigawatt-hours worth of batteries for plug-in and pure battery-electric vehicles per quarter, up from under 200 MWh in early 2011. Lithium-ion batteries account for 68 percent of the current total, while nickel-metal hydride batteries (like the one used in the non-plug-in Toyota Prius) account for 28 percent. The rest are made up of small numbers of things like solid-state batteries. Panasonic has been the primary beneficiary of electric vehicle growth (click on chart to enlarge). The company has a 39percent market share for plug-in and hybrid batteries, while NEC has 27 percent and LG Chem has 9 percent. As for demand, Toyota, Tesla and Renault-Nissan account for about three-quarters of all batteries used for plug-in and hybrid vehicles. Panasonic expanded its battery-production deal with Tesla last October. There are more details in the Lux Research press release below. Panasonic Has 39% Share of Plug-In Vehicle Batteries, Thanks to Its Deal With Tesla Batteries for Plug-Ins and Hybrids Were a $660 Million Market in Q1 2014, Led by U.S. Demand, According to Lux Research's New Automotive Battery Tracker BOSTON, MA--(Marketwired - May 6, 2014) - Batteries for hybrids and plug-in vehicles are growing fast, more than tripling over the past three years to reach 1.4 GWh per quarter, according to the Automotive Battery Tracker from Lux Research. Panasonic has emerged as the leader thanks to its partnership with Tesla, capturing 39% of the plug-in vehicle battery market, overtaking NEC (27% market share) and LG Chem (9%) in 2013. "Even at relatively low volumes -- less than 1% of all cars sold -- plug-in vehicles are driving remarkable energy storage revenues for a few developers, like Panasonic and NEC, that struck the right automotive partnerships," said Cosmin Laslau, Lux Research Analyst and the lead author of the new Lux Research Automotive Battery Tracker.

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Tesla Model S owners hack their cars, find Ubuntu

There are interesting subsets within the group of people that composes Tesla Model S owners. They include celebrities, Drudge Report-reading conservatives, and, more relevant to this post, tech-savvy geeks. Now, give that last bunch an electric car with an easily-exposed Ethernet connecter and they will try to plug into it and snoop around. Don't believe us? Well, several have already admitted to giving it a try on this thread over at the Tesla Motors Club forum. After wiring into the car's communications system, forum user "nlc" was able to find a number of ports and tap into the data flowing to the center console and navigation screens. Others soon joined in the fun and amongst the slightly esoteric bits of information the "hackers" eventually discovered was that the sub-system runs on a version of Ubuntu operating system, which is a Linux variant. While one person did manage to use the discoveries to get Firefox to display on the center console touchscreen (sideways), it doesn't seem likely anyone will be able to do more invasive things with the Ethernet entry point like, for example, transform an early 40-kWh Model S into a 60-kWh version (you can't hack extra batteries). For those who want to customize the big 17-inch display, or at least get it to play video, it seems they'll be better off waiting until Tesla is ready to release the software development kit (SDK) it has promised for third-party app builders. For its part, the California automaker isn't particularly thrilled to have its customers digging beneath the dash. Through its service center, it has already contacted the original Ethernet exploiter to let him know they were aware of his actions and that such activity could lead to a voiding of the warranty. Indeed, the Motor Vehicle Purchase Agreement (MVPA) which buyers sign does contain a clause which reads, in part, You may not, or may not attempt to, reverse engineer, disassemble, decompile, tamper with or engage in any similar activity in respect of a Tesla Vehicle, nor may you permit any third party to do so, save only to the extent permitted by applicable law. It could be argued that this light-handed geekery doesn't quite measure up to the legal extent permitted, but we know if we owned a car that costs as much as $100,000, we wouldn't be risking it. Not when there are salvage-titled cars out there on which to practice the black arts.