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Recharge Wrap-up: Tesla hiring new sales executives, A123 focuses on starter batteries

A123 Systems is shifting more of its focus to lithium-ion starter batteries for cars with stop-start systems. The company sees the smaller batteries as a safer, more viable way to bounce back from its recent bankruptcy than by providing battery packs to power EVs. A123 still provides EV batteries to China, and hopes to provide them to Fisker, which is now owned by a mutual parent company, Wanxiang. A123's Detroit facility is currently building starter batteries for Mercedes-Benz, with microhybrid battery production expected in within the next few years. Read more at Automotive News. Tesla Motors Vice President of Worldwide Sales and Service Jerome Guillen is being reassigned to a role in customer satisfaction. After struggling sales in California and China, Tesla is also seeking sales executives for its three major sales regions: North America, Europe and Asia. "Once they are on board, Jerome's focus will be on post- sales activity from delivery to long-term customer care, where he has done an incredible job," says Tesla. For 2014, North America made up about 55 percent of Tesla's sales, while Europe and Asia made up 30 and 15 percent, respectively. Tesla expects those numbers to eventually be distributed evenly, and aims to increase sales by 74 percent this year. Read more at Automotive News. David Noland of Green Car Reports wants Tesla to address a double-pedal problem in the Model S. Noland says that when both the accelerator and brake pedal are pressed at the same time, it can increase the stopping distance, creating unsafe situations. Noland, along with other drivers with large feet, are having problems with this due to the narrow spacing between the pedals. Elon Musk has stated that the Model S limits torque in a double-pedal situation, but Noland's own tests find some inconsistencies. Noland would like to see a change to the firmware to address this problem. Read more at Green Car Reports. Featured Gallery Tesla Model S View 10 Photos Related Gallery 2012 Fisker Karma: Second Drive View 30 Photos News Source: Automotive News, Automotive News, Green Car ReportsImage Credit: Tesla Motors Green Fisker Tesla Green Automakers Safety Electric recharge wrapup

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Akerson calls for GM tech to stymie Tesla

Electric vehicle maker Tesla has had some good days lately as sales of the Model S have exceeded expectations as much as the company's profits, thanks in no small part to innovative thinking that has resulted in mass sales of ZEV credits to other manufacturers, free charging stations, 90-second battery swaps and manufacturer-owned dealerships. All of this has the attention of General Motors, who views Tesla as a disruptive force to the auto industry and as a threat to the 104-year-old automaker.
Case in point: GM recognizes that Tesla must be doing something right if it can sell more of its $69,900 Model S sedans than the $39,145 Volt. So what is GM doing about it? Chief Executive Officer Dan Akerson assigned a small team to study Tesla so the company won't be caught off guard in the future. In an interview with Bloomberg, Steve Girsky, GM vice chairman, said, "History is littered with big companies that ignored innovation that was coming their way because you didn't know where you could be disrupted."
GM was one of those big companies at one point, and it hasn't quite broken that mold. It has struggled to move on from the old, inefficient practices of its past, leading Akerson to chide employees at a recent conference in Houston because so many in-house patents had failed to be commercialized and implemented in GM designs. This, of course, resulted in a huge research-and-development budget that was wasteful. But Akerson knows that GM must rely on innovation and a tight focus on technologies that customers want if it is to be profitable and survive in the long term.