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Musk says New York Times debacle may have cost Tesla $100 million

Despite the old chestnut that there's no such thing as bad publicity, there's always a cost incurred - sometimes it's hidden, and sometimes it's front and center. Enigmatic Tesla CEO Elon Musk seems to think his company's now-infamous Model S range dustup with The New York Times is falling squarely into the latter category. According to Musk, fallout from the back-and-forth battle over the newspaper's cold-weather road trip story may have decimated Tesla's stock value by as much as $100 million. Musk believes the report resulted in a lot of cancelled orders, probably costing Tesla "a few hundred" Model S purchases.
According to the report, Tesla's shares have tumbled some 12 percent (going from $39.24 to $34.38) since the report was published. Bloomberg further notes that the company's market capitalization has skidded by around $553 million over that same period. With the company's stock-market value pegged at $3.91 billion, $100m represents a not insignificant chunk of money to Tesla.
So how does Musk feel about embattled Times writer John Broder, whose controversial report he previously called "fake"? During the interview with Bloomberg TV, which you can watch below, Musk opines, "I don't think it should be the end of his career - I don't even think necessarily he should be fired - but I do think he fudged an article." No word has surfaced about any actions taken against Broder after his boss admitted he did "not especially" exercise "good judgement" in the course of his reporting.

How to get people to ignore your Tesla Model S

In a crowdfunding campaign that seems destined to fail (only $5 have been raised of a $25,000 target after two weeks), we find a master class in getting people to not care about a Tesla Model S. In short, you add a new look to a car that a lot of people think doesn't need one, apparently. Koncept Cars, a San Jose, California startup, wants to design and build "high-performance electric vehicles," according to the IndieGoGo page, which claims that the company's first project is the Koncept S Coupe. Of course, Koncept Cars isn't building the car at all, yet, it's just changing the look. Koncept Cars is asking for $25,000 in order to, "fabricate a front bumper mold, a rear bumper mold, and production of the first run of carbon fiber bumper sets." Should the next 18 days really turn around and a $50,000 level get reached, then Koncept Cars, "will be able to acquire an early model, pre-owned Model S for the coupe conversion." Long-term, Koncept Cars hopes to offer the Koncept S, "as a build package for Model S owners" and the company hopes to one day, "deliver a line of EVs that can charge through Tesla's global Supercharger network." Don't go looking for more at the Koncept Cars website because it is, well, a bit lacking. You can see more in the video below, where something appears to attack a Model S with some sort of Marvel comic ice blast. Hey, why not? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Tesla poaches Volvo interior engineering boss Anders Bell

Tesla is the belle of both the eco-friendly and luxury balls. The company's Model S and Model X are status symbols, and benchmarks for the ability to blend both green credentials with performance and a luxury driving experience. That said, their cabins aren't necessarily deserving of those credentials. That's why this little news nugget is such a big deal for the California brand. Electrek reports that Tesla has poached Anders Bell from Volvo. Bell confirmed the move via his LinkedIn page. The (now former) head of interior engineering and senior director of engineering was responsible for the Swedish brand's raft of high-quality, beautifully crafted cabins. Doubtless Tesla wants a piece of the critical acclaim Volvo's received for the interior design and quality on its 90-series models – XC90, S90, and V90. The move is, at least based on Electrek's stalking of Bell's LinkedIn profile, a big loss for Volvo. Bell joined the Swedish brand fresh out of Halmstad College's engineering program in 1998 and has spent his entire career working for Gothenburg and its various owners. That included a nearly four-year stint in China after Geely bought Volvo from Ford, assisting with the Chinese launch of the XC60. Bell's listed his final project with his previous employer as "development, design, and release of Volvo interiors to be launched 2017-2018 and concept definitions of interiors 2019 and beyond." That means that while Bell started at Palo Alto this month, his impact at Volvo won't fade for several more years. Related Video: News Source: Electrek via Jalopnik Green Hirings/Firings/Layoffs Tesla Volvo volvo s90