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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Electric Miata smokes Tesla Model S at the track

Yes, folks, you read that headline right. A souped up battery-electric version of a Mazda Miata took down a Tesla Model S on a quarter-mile drag strip. And it wasn't even close. Road Test TV was kind enough to post a video of a forest-green Miata (and its very stoked driver) doing a quarter-mile run in a rather brisk 9.27 seconds, beating the Model S sedan by a whopping 3.5 seconds in the process. And the Mazda crossed the finish line moving at 142 miles per hour, or 40 miles per hour faster than the Tesla was going when it finished the race. It's a good thing for the Tesla owner that they weren't racing for pink slips. Granted, the comparison is probably an unfair one because the Tesla was a stock, production vehicle (the P85 Performance model, but still), whereas who knows how the Miata was juiced up and how much cash it took to do the job. It's sort of like putting, say, an automotive writer against Usain Bolt because we ate the same breakfast and share 99 percent of our DNA. Still, the video does lend a certain credence to the idea that a battery-electric, super-light, rear-wheel-drive Miata would be a lot of fun, or at least a heck of lot more fun than any other Mazda out there. We're just sayin'. Check out the 100-second video below, and remember not to blink. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Tesla Model S drivers claim first cross-country trip on Supercharger power

It's not like most Tesla Model S owners are hard-pressed for cash, but it's still got to be nice to know they can get across the country in their all-electric luxury hatchbacks for free. Father-daughter team John and Jill (no last names given) just finished what's being called the first coast-to-coast Model S trip powered completely by the company's Supercharger network. Tesla just completed installing the Superchargers and CEO Elon Musk tweeted just yesterday that the network was energized. The company unveiled its first Supercharger in September 2012, and Musk says he will finally take his long-promised Model S family road trip this spring. But now someone's beat him to the headlines. The pioneering duo finished its New York-to-Los Angeles trip January 25, logging about 3,600 miles in the process. Additional miles were required since father John started his trip in Kentucky before picking up daughter Jill in New York. Tesla says it has 71 free North American Superchargers and that its network is reachable by about 80 percent of the continent's population. The important number that makes that possible is that the 85-kWh version of the Model S can go 265 miles on a single charge. WIRED says John and Jill hit up 28 Superchargers over the course of a week. Naturally, fellow Tesla owners who posted on a rather long forum thread describing the trip were enthused, effusively comparing the team to Lewis and Clark. The news could spur more sales to the California-based automaker, which finished last year with a flourish of sorts. Tesla sold about 6,900 units of the Model S in October, November and December, beating the company's own target and making the Model S the country's best-selling plug-in vehicle for the fourth quarter.