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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

Recharge Wrap-up: Tesla factory loses power, plant genes modified for biofuel

Tesla's Fremont factory was shut down on Friday morning when a crane knocked out power to the facility. No injuries were reported and Tesla didn't say what effect the outage would have on production. Read more from SFGate or from CNBC. Researchers have genetically modified a plant for lower-viscosity seed oil to make biodiesel. With the viscosity of many plant-based oils being too high for use in modern high-pressure conditions required by emissions laws, this breakthrough is promising. Kansas State University scientists have added Euonymous Alatus (burning bush) genes to the Camelina Sativa plant to produce a thinner seed oil more suited for use in biofuels. Camelina grows easily, and since it isn't a food crop, concerns of genetic modifications are minimal. Testing of the oil in fuel could begin next year, after harvesting a large enough supply. Read more from Green Car Reports and from The Topeka Capital-Journal. The EPA's Mobile Vehicle Emissions Simulator (MOVES) could cause problems for higher ethanol blends. According to an editorial from Urban Air Initiative president David VanderGriend, MOVES is biased against ethanol blends, using test fuels that don't reflect the characteristics of real-world consumer fuels. "We must stop the MOVES model from being implemented, or all of the industry's other initiatives will be undermined," says VanderGriend. "States will have their hands tied and will simply not be allowed to approve higher blends." Read the column from Ethanol Producer Magazine. A Citroen C-Zero driver experienced unexpected fees when turning in the car at the end of its lease. The final bill included inspection and transportation fees under the "Damages" section of the report, totaling over GBP300 (about $470). The author has found no mention or documentation of such fees prior to collection, and is contesting the charges. Read more at EV Meerkat, where the author will update readers while Citroen customer service looks into the matter. Featured Gallery Tesla Factory Related Gallery Citroen C-Zero News Source: SFGate, CNBC, Green Car Reports, The Topeka Capital-Journal, Ethanol Producer Magazine, EV MeerkatImage Credit: AP Photo/Paul Sakuma Government/Legal Green Plants/Manufacturing Tesla Citroen Alternative Fuels Biodiesel Ethanol recharge wrapup

Automakers not currently promoting EVs are probably doomed

Okay, let's be honest. The sky isn't falling – gas prices are. In fact, some experts say that prices at the pump will remain depressed for the next decade. Consumers have flocked to SUVs and CUVs, reversing the upward trend in US fuel economy seen over the last several years. A sudden push into electric vehicles seems ridiculous when gas guzzlers are selling so well. Make hay while the sun shines, right? A quick glance at some facts and figures provides evidence that the automakers currently doubling down on internal combustion probably have some rocky years ahead of them. Fiat Chrysler Automobiles is a prime example of a volume manufacturer devoted to incremental gains for existing powertrains. Though FCA will kill off some of its more fuel-efficient models, part of its business plan involves replacing four- and five-speed transmissions with eight- and nine-speed units, yielding a fuel efficiency boost in the vicinity of ten percent over the next few years. Recent developments by battery startups have led some to suggest that efficiency and capacity could increase by over 100 percent in the same time. Research and development budgets paint a grim picture for old guard companies like Fiat Chrysler: In 2014, FCA spent about $1,026 per car sold on R&D, compared with about $24,783 per car sold for Tesla. To be fair, FCA can't be expected to match Tesla's efforts when its entry-level cars list for little more than half that much. But even more so than R&D, the area in which newcomers like Tesla have the industry licked is infrastructure. We often forget that our vehicles are mostly useless metal boxes without access to the network of fueling stations that keep them rolling. While EVs can always be plugged in at home, their proliferation depends on a similar network of charging stations that can allow for prolonged travel. Tesla already has 597 of its 480-volt Superchargers installed worldwide, and that figure will continue to rise. Porsche has also proposed a new 800-volt "Turbo Charging Station" to support the production version of its Mission E concept, and perhaps other VW Auto Group vehicles. As EVs grow in popularity, investment in these proprietary networks will pay off — who would buy a Chevy if the gas stations served only Ford owners? If anyone missed the importance of infrastructure, it's Toyota.