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100 Tesla Model S hatchbacks to get NCE convertible conversions

The folks Newport Convertible Engineering have made a specialty out of taking coupes and sedans and converting them into convertibles. Sometimes this results in absolutely weird creations like a Range Rover droptop, but its latest project is significantly greener. The company has developed hard and soft top conversions for the Tesla Model S, and they are already quite popular too. An investor in China has ordered 100 of them.
NCE has been working on creating the two versions of the convertible Model S for the last six months, and it involves a lot more than just cutting the roof off. "Some sections needed restructured," said Al Zadeh, the company's CEO, to Autoblog about the changes made to maintain rigidity. A soft-top conversion costs $29,000 and a hard-top $49,000. In addition to these prices, buyers must supply a donor vehicle. Production is due to start in July in California, Dubai, and Barcelona, Spain.
This might be just the beginning for NCE's convertible Model S. Zadeh says that the company has made an inquiry with Tesla about whether it could supply 5,000 cars for conversion to satisfy predicted demand. He will release more details on the project "when the time is right." Scroll down for NCE's official announcement of the 100-car order.

Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

There are ways to sneak Tesla Model S into Russia for just 6.5M rubles

Tesla Fever has extended far and wide, winning over critics and everyday enthusiasts alike. The company is rapidly expanding its efforts both in its home market and abroad, but for some of its wealthy fans, that move isn't happening quite fast enough.
Dmitry Grishin is one such enthusiast. The 35-year-old multi-millionaire founder of Russia's Mail.ru is a big fan of Elon Musk's operation, so much so, in fact, that he's decided not to wait for sales to begin in the Russian Federation. Instead, he's gone off on his own and simply imported a Model S to get around Moscow.
The acquisition was not easy, as detailed by The Verge, and Grishin's car isn't quite as full-featured as a Model S sold in America - he's forced to use his phone's data connection rather than the car's . But, Grishin clearly has no regrets, spending a total of $180,000 to bring the EV to Moscow. In fact, Grishin has gone so far as to say he'd invest in the American EV manufacturer, if it hastened the brand's arrival in the motherland.