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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Elon Musk: Teslas will already know where we’re going

In the future, cars will drive us. And probably not surprisingly, they'll often know where to go without us even needing to tell them. That's the theme of a short back-and-forth conversation on Twitter recently between Tesla founder and CEO Elon Musk and a user who tagged him in a comment suggesting that "it would be cool" to be able to tell a car where to go. Responding to user James Harvey, Musk replied, "It won't even need to ask you most of the time." Later, after Harvey asked how the car would know where he wants to go, another user suggested that the car would know what time you go to work. "Yeah, don't exactly need to be Sherlock Holmes," Musk tweeted. It won't even need to ask you most of the time — Elon Musk (@elonmusk) October 21, 2017 Yeah, don't exactly need to be Sherlock Holmes. — Elon Musk (@elonmusk) October 21, 2017 That the ability to know where we're going will be part of our future driving experience shouldn't be surprising. After all, the smartphones we carry around already possess the ability to predict what we want — think Google's cleverness in tailoring search results or providing traffic information just before your commute, Facebook's highly customized News Feed content or even auto-fill technology, which can predict the words you're typing. And plenty of automakers have been touting their own work in developing in-car artificial intelligence systems. Like Audi's Elaine concept, which will be able to learn, think and even empathize with drivers. Or Mitsubishi's e-Evolution concept, which can not only assist your driving, but also assess your skills and teach you how to improve them. Tesla's vehicles, of course, are being outfitted with all the latest autonomous driver-assist technology, with the automaker eager to one day reach full Level 5 self-driving capability. According to Inc., Teslas will be able to listen and respond to directional commands, and they'll even have access to your calendar to comb for information about where you need to go. Tesla has also said it's developing an update to its Autopilot hardware and remains on track to achieve full Level 5 autonomous driving by the end of this year, which strikes a lot of people as wildly unrealistic. At any rate, the promise of cars knowing what time we're sneaking out to get donuts or picking up the kids is interesting, coming from the man who has warned that AI presents "a fundamental risk to the existence of human civilization."Related Video:

AAA ranks Tesla Model S P85D best green car of 2015, Versa is best value

Reviewers from all parts of the automotive world just seem to love the Tesla Model S, whether it's the pragmatists at Consumer Reports or the enthusiasts at Car and Driver. You can add one more to that list because the 2015 P85D grabs the top spot in AAA's fifth annual Green Car Guide, after Tesla's win last year too. The organization's ranking of 88 green models also names the 2014 Nissan Versa SV as the best value in the segment. To take the victory, the P85D had to score the most points over 13 categories, including emissions, acceleration and cargo capacity, and it won handily with 94.87 points. There was nearly a tie for second place, though. The 2015 Volkswagen e-Golf SEL Premium scored 85.5 points, and the 2014 BMW i3 narrowly came in third with 85.4. The best value award is based on the as-tested price per point scored. So while the Versa SV only had 64.5 points overall, its low price meant that each one cost just $249. Second place went to the Versa Note SV with 64.63 points at $260 each, and third was the Hyundai Accent GLS with 61.1 points for $269 each. Keep in mind, AAA's ranking doesn't attempt to find the most environmentally friendly vehicle, rather it tests the green car segment to give recommendations to buyers. Battery electric powertrains, compressed natural gas, clean diesel, hybrids, partial zero-emissions vehicles, and simply models with high fuel economy are all counted by the organization. The results are published in a 160-page magazine, which you can read here. It also offers suggestions on economical driving and explains some of the fuel-saving tech currently available. Related Video: Top Green Vehicle is a 2015 Tesla, According to Fifth Annual AAA Green Car Guide ORLANDO, Fla., April 20, 2015 The 2015 Tesla Model S P85D earned the top score in the 2015 AAA Green Car Guide, the motor club announced today. The Palo Alto-based automaker's car is featured with more than 80 other green vehicles in the 2015 AAA Green Car Guide. The best green car value award went to the 2014 Nissan Versa SV. To help those in the market for a green car or truck, the 160-page, comprehensive fifth annual AAA guide reviews 88 battery electric vehicles, compressed natural gas-powered (CNG) vehicles, clean diesels, hybrids, partial zero emission vehicles (PZEVs), and vehicles with high fuel economy.