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Could Tesla build EVs in China as soon as 2017?

A 25-percent import tariff can certainly make an automaker take notice (to wit: Toyota). In Tesla's case, that means getting production capabilities on the ground in China as soon as possible. According to Bloomberg News, that could mean 2017. Or maybe not. Bloomberg, citing comments by Tesla chief Elon Musk made at Beijing's Geekpark Conference earlier this week, said the California-based maker of the Model S electric sedan may start making vehicles in China as soon as 2017 or 2018. Musk also envisions a substantial charging network throughout cities such as Beijing and Shanghai and obviously thinks the current Chinese resistance to plug-in vehicles will pass. The California-based automaker delivered its first nine Model S EVs in China this week. Of course, Musk has a way with hyperbole, and when contacted by AutoblogGreen, a company representative toned down such a timeframe. "We hope that local production in China is in Tesla's future so that we can manufacture our vehicles where they are sold," wrote Tesla spokeswoman Liz Jarvis-Shean in an e-mail to AutoblogGreen. "We aren't likely to produce cars in China within the next three to four years, however, nor are we currently in any serious discussions to do so." By making cars in China, Tesla, which opened a showroom in Beijing late last year, would avoid the 25 percent import tax China enforces on foreign-made vehicles. As it is, Tesla is pricing the 85-kilowatt hour version of the Model S at about $118,000 in China. That's about $47,000 higher than the US base price, but it's actually kind of "aggressive." Musk has said Tesla will sell as many as 5,000 vehicles in China this year, while Tesla executives have said they expect China to account for a third of Tesla's global sales this year and as much as half next year. Tesla sold about 22,300 vehicles in the US last year. Tesla has also started leasing the Model S in Switzerland for roughly $750 a month. Read more details in the press release below. Tesla and Sixt Leasing Announce Strategic Partnership in Switzerland ZURICH, April 22, 2014 /PRNewswire/ -- Swiss Customers Can Drive Model S for About CHF 660 per month, After Fuel and Tax Savings in Multiple Cantons Leasing Offer Includes Annual Service Performed by Tesla Tesla today announced an expansion of its strategic relationship with Sixt Leasing. Now Model S customers in Switzerland, as well as Germany, can benefit from compelling lease offers from Sixt Leasing.

Tesla to be named Tuosule in China

Tesla is not Tesla anymore, at least in China. The Palo Alto-based manufacturer has apparently given up on the fight over its name, for the time being. The name "Tesla" was trademarked by one Zhan Baosheng in 2006, while the American EV company didn't attempt to claim it until 2009 (we reported on this development a few weeks back).
Of course, trademark squatters aren't really a new thing, particularly in China. Earlier this month, we told you about a car company that is attempting to patent a Volkswagen design before the German manufacturer could even bring it to market.
Since the California electric car manufacturer can't go by Tesla in the Asian automotive market, it's reportedly elected to be known as "Tuosule." First reported by InAutoNews, the Tuosule name apparently comes from a transliteration of "Tesla" to a dialect of Chinese spoken in Hong Kong. This was the second time Tesla has gone to court over its name. The first time was to reclaim the name "Tesla Motors," which it achieved by purchasing the name from its owner, Qiao Weiwei, but that name apparently isn't licensed for automotive use.

Morgan Stanley says Tesla is world's most important automaker [w/poll]

If you had to choose one automaker, out of the dozens out there on the marketplace, to identify as the single most important in the world, which would it be? Toyota, the world's largest automaker? General Motors, which once laid claim to the same and is still the largest in America? Volkswagen, the largest in Europe? Or maybe Hyundai, which has risen like a phoenix from the proverbial ashes to become the fourth largest in the world? Nope, nope and nope, says financial services company Morgan Stanley: it's Tesla.
The potentially startling conclusion came in the form of an investment report cited by the LA Times and issued by Morgan Stanley research analyst Adam Jones, who wrote that "Tesla Motors has transformed from a fledgling start-up to arguably the most important car company in the world."
To back up the claim, Jones asserts that Tesla is not only an emerging force to be reckoned with in its own right, but has also spurred other, more established automakers to take electric vehicles (and their champion) more seriously. It's also prompted local governments to solicit Tesla to build its new gigafactory in their state, and encompasses more US content than any other car on the road.