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Tesla to be named Tuosule in China

Tesla is not Tesla anymore, at least in China. The Palo Alto-based manufacturer has apparently given up on the fight over its name, for the time being. The name "Tesla" was trademarked by one Zhan Baosheng in 2006, while the American EV company didn't attempt to claim it until 2009 (we reported on this development a few weeks back).
Of course, trademark squatters aren't really a new thing, particularly in China. Earlier this month, we told you about a car company that is attempting to patent a Volkswagen design before the German manufacturer could even bring it to market.
Since the California electric car manufacturer can't go by Tesla in the Asian automotive market, it's reportedly elected to be known as "Tuosule." First reported by InAutoNews, the Tuosule name apparently comes from a transliteration of "Tesla" to a dialect of Chinese spoken in Hong Kong. This was the second time Tesla has gone to court over its name. The first time was to reclaim the name "Tesla Motors," which it achieved by purchasing the name from its owner, Qiao Weiwei, but that name apparently isn't licensed for automotive use.

Dealers' suit against Tesla dismissed in MA court

Tesla has been facing resistance from dealer associations with its factory-owned dealerships since the start-up automaker first started selling cars, but it won another big case in Massachusetts when a judge dismissed a lawsuit brought on by the Massachusetts State Automobile Dealers Association (MSADA). According to Automotive News, the case was dismissed after the judge said the association "lacked standing to sue" despite the fact that MSADA executive vice president quotes the state law as saying, "A factory cannot own a store."
The latest lawsuit follows a similar suit from back in October where the MSADA attempted to prevent Tesla from opening a store in a suburban Boston mall; the electric car maker received approval to open another store in Natick, MA, which brought on this second lawsuit. It's unlikely this is the last we've heard about this issue in Massachusetts and in other states, but Tesla seems to be coming out victorious in each case so far. While laws pertaining to dealerships vary state to state, factory-owned dealers are usually noncompliant with state law - a lesson Chrysler learned back in 2011.

Musk says New York Times debacle may have cost Tesla $100 million

Despite the old chestnut that there's no such thing as bad publicity, there's always a cost incurred - sometimes it's hidden, and sometimes it's front and center. Enigmatic Tesla CEO Elon Musk seems to think his company's now-infamous Model S range dustup with The New York Times is falling squarely into the latter category. According to Musk, fallout from the back-and-forth battle over the newspaper's cold-weather road trip story may have decimated Tesla's stock value by as much as $100 million. Musk believes the report resulted in a lot of cancelled orders, probably costing Tesla "a few hundred" Model S purchases.
According to the report, Tesla's shares have tumbled some 12 percent (going from $39.24 to $34.38) since the report was published. Bloomberg further notes that the company's market capitalization has skidded by around $553 million over that same period. With the company's stock-market value pegged at $3.91 billion, $100m represents a not insignificant chunk of money to Tesla.
So how does Musk feel about embattled Times writer John Broder, whose controversial report he previously called "fake"? During the interview with Bloomberg TV, which you can watch below, Musk opines, "I don't think it should be the end of his career - I don't even think necessarily he should be fired - but I do think he fudged an article." No word has surfaced about any actions taken against Broder after his boss admitted he did "not especially" exercise "good judgement" in the course of his reporting.