2023 Tesla Model 3 on 2040-cars

Auto blog

Tesla takes New York Times to task for damning Model S review

The social media tête-à-tête between the New York Times and Tesla CEO Elon Musk, stemming from a defamatory review by John Broder of the Model S and Tesla's new "Supercharger" network on the East Coast, is heating up in a major way. Just yesterday we summarized the Twitter spat, and now Musk has expanded upon the data recorded during Broder's test drive - adding major credence to the criticism of the NYT writer.
The smoking gun in this case is the information that was captured by the data recorder in Broder's loaned Model S. The data recording function is one that is only activated for consumers when permission has been expressly granted, says Musk, but is always turned on in the case of media vehicles. Thusly equipped, Broder's vehicle was keeping track of speed, charging data, map data and more, presumably without the writer's foreknowledge.
The evidence recorded by the in-car systems happens to contravene Broder's most damning claims of the Tesla, says Musk in his article titled A Most Peculiar Test Drive. First, and perhaps most shockingly, the Model S "State of Charge" log shows that Broder's test car "never ran out of energy at any time." Broder's reporting indicated that the car ran completely out of juice at one point and had to be evacuated on a flatbed truck. The data log also points out that the trip was made at speeds ranging from 65 to 81 miles per hour, where the writer claimed to have set the cruise control at 54 mph, with periods of driving as slowly as 45 mph.

Tesla poaches Renault-Nissan communications boss Sproule

Need another sign that Tesla is growing into a force to be reckoned with? Bloomberg reports it has just snagged high-profile communications boss Simon Sproule from Renault-Nissan to become the EV maker's vice president of communications and marketing.
Sproule is an industry veteran, having spent 20 years at Nissan (where he grew to become CEO Carlos Ghosn's right-hand man). In addition, he logged stints at Ford, Jaguar (when it was still a Blue Oval-owned brand) and Microsoft. Despite all that experience, Sproule is still young, at just 45 years of age, as Bloomberg points out, yet he's held positions in the US, Japan and France over the years.
This is all good news for Tesla, which is in need of a strong spokesman outside of company CEO Elon Musk. It's been battling with the state of New Jersey and its governor, Chris Christie, over direct sales in the Garden State.

Tesla 'Model E' to likely get steel construction, sane price tag

Tesla may have made major inroads with its Model S, and it's poised to enter new territory when it finally starts selling its Model X, an iconoclastic gullwing crossover. Neither of those may be as important as the model thereafter, which is expected to be its make-or-break sedan. It won't be called the Model E (thanks a lot, Ford), but the BMW 3 Series-challenging EV will be the litmus test that will determine if Tesla's EV future is palatable to the masses.
Part of that means proving that Tesla can be an affordable alternative to conventional internal-combustion-powered vehicles. According to the company's VP of engineering, Chris Porritt, the new sedan will do just that, thanks in no small part to the company's forthcoming gigafactory battery operations. But beyond that project, there are other things about this new EV that will make it a more alluring option to the average consumer.
Porritt mentioned "appropriate materials," to the UK's Autocar, which is likely another way of saying it's ditching the aluminum-intensive architecture of its big brother.