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Musk sticking to plan for 'affordable' Tesla model

By now, we've all heard that Tesla has repaid its loan from the US Department of Energy - nine years ahead of schedule - and the Model S is selling well enough to put at least a little fear into Audi, but what's next? Well there's the Model X crossover slated for late next year, but it's the long-promised, frequently mentioned "affordable Tesla" that could really help cement the automaker in the automotive industry record books.
According to Bloomberg, CEO Elon Musk talked more about the new baby Tesla recently, saying that the car should come to market by 2017 at the latest. In terms of details, Musk says it will be priced below $40,000 with a range of about 200 miles. Taking a swipe at the would-be competition, he also added that it will be nicer than a Nissan Leaf. Given the recent Tesla-related PR blunders from Audi and Chrysler recently, we hope Nissan won't vent its displeasure at that statement.

Tesla hires ex-Apple VP for new vehicle development

Tesla announced Thursday that it has filled the position of vice president of vehicle programs, hiring former vice president of Mac hardware engineering at Apple, Doug Field, who started his career at Ford.
"Doug has demonstrated the leadership and technical talent to develop and deliver outstanding products, including what are widely considered the best computers in the world," says Elon Musk, co-founder and CEO of Tesla. "Doug's experience in both consumer electronics and traditional automotive makes him an important addition to our team," he relates. Field most recently was responsible for the latest MacBook Air, MacBook Pro and iMac.
Field says that he had no intention of leaving Apple until Tesla came along. "Tesla is at last an opportunity for me and many others to pursue the dream of building the best cars in the world," he says, "while being part of one of the most innovative companies in Silicon Valley."

Tesla Model S costs one nickel per drag race [w/video]

Historically, the intersection between electric vehicles and drag racing has been really small - or so we guess, at least. But the advent of Tesla in the auto marketplace, and the subsequent performance offered up to drivers by way of battery-powered cars, has caused even racy publications like DragTimes to get in on the action.
Having posted several YouTube videos featuring the Tesla Model S doing pulls at the local strip, DragTimes encountered questions about just how many races that car might be able to run before needing to re-juice its battery pack. The publication monitored the energy being used by the Tesla during full-throttle, quarter-mile runs, and determined that the net use (after energy from the regen braking was added back in) amounted to just 0.5 kWh per go. Considering that the full battery capacity is 85 kWh, DragTimes figured that the Model S is good for a remarkable 170 races before needing a recharge. By that math, and using electricity costs in DragTime's home state of Florida, each race would cost just a nickel and a penny's worth of electricity.
With respect, that theoretical number is probably way too high. For starters, the car would expend some energy getting to and from the starting line between races. Perhaps more critically, the system is designed to not allow for a completely full charge or deletion of charge, so the car can't use all 85 kWh. Still, 100 runs is in the realm of possibility. In the video below, the narrator makes mention of 150 runs, which is optimistic but more likely. Cheap thrills, in any case (once you've paid for the car).