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Morgan Stanley says Tesla is world's most important automaker [w/poll]

If you had to choose one automaker, out of the dozens out there on the marketplace, to identify as the single most important in the world, which would it be? Toyota, the world's largest automaker? General Motors, which once laid claim to the same and is still the largest in America? Volkswagen, the largest in Europe? Or maybe Hyundai, which has risen like a phoenix from the proverbial ashes to become the fourth largest in the world? Nope, nope and nope, says financial services company Morgan Stanley: it's Tesla.
The potentially startling conclusion came in the form of an investment report cited by the LA Times and issued by Morgan Stanley research analyst Adam Jones, who wrote that "Tesla Motors has transformed from a fledgling start-up to arguably the most important car company in the world."
To back up the claim, Jones asserts that Tesla is not only an emerging force to be reckoned with in its own right, but has also spurred other, more established automakers to take electric vehicles (and their champion) more seriously. It's also prompted local governments to solicit Tesla to build its new gigafactory in their state, and encompasses more US content than any other car on the road.

Tesla attempting LA-NY Guinness record using Superchargers

Right now, two Tesla Model S EVs are crossing the US from Los Angeles to New York, hoping to be a big deal. Sure, a father-daughter team already claim they've made the cross-country drive, but this time, it's an official Tesla event and the company has its eyes on a Guinness World Record prize. The drivers left the Tesla design studio in Hawthorne, Los Angeles at midnight last night, and the plan is to use the company's just-completed Supercharger network to achieve the "lowest charge time for an electric vehicle traveling across the United States." We didn't know that was a category, either. Tesla now has over 70 Supercharger stations in the US and all of them are free-to-use for Model S drivers, which is why you can follow along on this record attempt via Twitter using the #DriveFree tag. As of early this morning, the teams made it to the Supercharger station in Kingman, AZ and posted this sunrise pic. We wish them safe travels – they will soon reach the snowy northern parts of the country since the current Supercharger route will take them through the upper Midwest on the way to the East Coast.

Tesla hires ex-Apple VP for new vehicle development

Tesla announced Thursday that it has filled the position of vice president of vehicle programs, hiring former vice president of Mac hardware engineering at Apple, Doug Field, who started his career at Ford.
"Doug has demonstrated the leadership and technical talent to develop and deliver outstanding products, including what are widely considered the best computers in the world," says Elon Musk, co-founder and CEO of Tesla. "Doug's experience in both consumer electronics and traditional automotive makes him an important addition to our team," he relates. Field most recently was responsible for the latest MacBook Air, MacBook Pro and iMac.
Field says that he had no intention of leaving Apple until Tesla came along. "Tesla is at last an opportunity for me and many others to pursue the dream of building the best cars in the world," he says, "while being part of one of the most innovative companies in Silicon Valley."