2022 Tesla Model 3 Long Range on 2040-cars

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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Tesla announces aggressive Model S pricing for Chinese market

Most cars exported to China end up with a hugely inflated price tag - often hovering around twice as much as what we'd expect to pay in the United States. Part of that can be chalked up to duties and taxes - which can be quite prohibitive in the People's Republic - but a big part of it comes down to profitability. Tesla, however, is committed to doing things differently.
While some sources were expecting the Model S to carry a price tag in China more than double that of the US model, Tesla has announced a far lower MSRP for the Chinese market than that. Instead it will sell the Model S for 734,000 yuan - equivalent to $121,000 at today's exchange rates.
Now we know what you might be thinking: that's significantly more than the $69,900 Tesla buyers pay in the United States. And you're right. But you have to take into account several factors. For one, the US price includes a $7,500 federal tax credit. For another, Tesla is including the 85 kWh battery pack as standard in China - an option that would already tack on an extra ten grand Stateside. There's shipping costs to take into account (about $3,600 worth, Tesla figures). And last but not least, there's the considerable taxes the Chinese government rakes in on imported cars: $36,700 of it, to be precise.

Tesla adds free titanium underbody shields to Model S to prevent fires

Following a garage fire incident with a Model S EV last year, Tesla Motors quickly sent out an over-the-air software update to adjust how the car charges. Following two on-road fires caused by road debris that struck the underside of different Model S EVs (one in Washington State and the other in Tennessee), Tesla basically said, that it was a random thing, and the car is perfectly safe. The company later sent out a software update to have the car ride a bit higher at highway speeds. Today, Tesla is offering a more substantial solution. Tesla CEO Elon Musk has announced that all Model S EVs built since March 6 have a stronger triple underbody shield that should "bring this [fire] risk down to virtually zero." The company conducted 152 tests using, "every worst case debris impact we can think of, including hardened steel structures set in the ideal position for a piking event, essentially equivalent to driving a car at highway speed into a steel spear braced on the tarmac" and is now confident that there's basically nothing that can break through the new barriers. As you can see here, the shields prevent a concrete block, a three ball tow hitch and a steel alternator from puncturing the car's underside. The new shields should "bring this [fire] risk down to virtually zero." Any Model S owner who wants the new triple shield can ask for it, and even if they don't ask, the structure will be installed whenever the car is next in for service. The three layers of the shield include a rounded, hollow aluminum bar, a titanium plate and "a shallow angle, solid aluminum extrusion." The new shields, "only have a 0.1 percent impact on range and don't affect ride or handling," Musk writes, which means there's no reason for Model S owners not to get the upgrade. You can read all of Musk's explanation below. Tesla Adds Titanium Underbody Shield and Aluminum Deflector Plates to Model S By Elon Musk, Chairman, Product Architect & CEO In 2013, two extremely unusual Model S collisions resulted in underbody damage that led to car fires. These incidents, unfortunately, received more national headlines than the other 200,000 gasoline car fires that happened last year in North America alone. In both cases, the occupants walked away unharmed, thanks to the car's safety features. The onboard computer warned the occupants to exit the vehicles, which they did well before any fire was noticeable.