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Morgan Stanley predicts radical auto industry consolidation

A lack of technological foresight and changing economic conditions may bring dramatic consolidation to the auto industry in the next 15 to 20 years. Industry analyst Adam Jonas at Morgan Stanley believes that the number of major automakers could go from around 30 today to as few as 6 in that time. However, a catastrophe is avoidable.
Jonas' argument is that the world has more automakers than it can sustain. He contends that too many of them are more focused on next year's models than attempting to adapt to technological change. Without looking forward, they won't survive.
Tesla might be the lighthouse leading automakers away from the rocks. While still quite small, it has disrupted the status quo and shown that there's more than one way to prepare for new innovations. "With proper execution, Detroit may thank Tesla Motors for being that stiff board in the back of the head right when they needed it," said Jonas to The Detroit News.

Recharge Wrap-up: EVs poll well in Portland, Tesla seeks office space

In a poll of drivers in Portland, more than 80 percent said they would be driving an EV in the next 10 years if they weren't already. The poll was small and not scientific, with just 218 votes cast, but it does reflect a slice of a certain population with changing attitudes toward electric mobility, and 80 percent is an impressive figure. Additionally, 43 percent of respondents planned to have an EV in the next five years, and only 18 percent said they prefer gasoline-powered vehicles. With EVs in many ways repeating the adoption process that hybrids went through a decade ago, the five- or ten-year timeframe for more widespread use seems only natural. Read more at the Portland Business Journal. San Francisco Mayor Ed Lee parks like an idiot, or rather, his security detail does. His Chevrolet Volt has been ticketed for parking six times since he took office. Granted, those street-sweeping signs are tough to keep track of, but his car has been photographed blocking at a bus stop while grabbing a burrito (who hasn't sinned in the name of a delicious burrito?), and was even caught parked in a crosswalk. The tickets were all dismissed. Read more from the SF Gate. Tesla is looking for office space in Silicon Valley. As the electric car company continues to search for a place to build its $4- to $5-billion battery Gigafactory, it also needs some real estate to expand its operations near its Palo Alto home. Tesla has expanded from 3,000 to 6,000 California-based employees since the end of 2012, and plans to add 500 more by the end of the year. It is currently looking for 200,000 to 300,000 square feet of office space close to its Fremont factory, according to sources in the real estate industry. Read more at the Silicon Valley Business Journal. Related Gallery 2014 Chevrolet Volt View 11 Photos News Source: Portland Business Journal, SF Gate, Silicon Valley Business JournalImage Credit: Paul Sakuma / AP Green Chevrolet Tesla Electric recharge wrapup portland silicon valley parking ticket

Production Tesla Model X designed for women, looks 'better' [w/video]

A recent study found that men and women drive their electric vehicles differently. That might help explain why there is a male bias towards Tesla's electric offerings while the more practical Nissan Leaf get the attention of female drivers. Well, according to Tesla CEO Elon Musk, who spoke with investors yesterday during the company's annual shareholder meeting, the upcoming Tesla Model X could shift the paradigm of the gendered EV. "We probably got a little too guy-centric on the S. So, we're hoping to correct that with the X" – Elon Musk Musk didn't get into details, but responding to a question from the audience, Musk said that "we're certainly paying more attention to the needs of women in the Model X. ... We probably got a little too guy-centric on the S. So, we're hoping to correct that with the X." Musk also said that the "production version of the Model X actually looks different from [what we've seen before], it looks better." When we think about the design of the Model X, the first thing that comes to mind are those falcon-wing doors, which Tesla repeatedly promises are sticking around in the production version. Perhaps the feel of opening them is what he meant when he said the design is meant to appeal to women? So in the case of Model X that's just taken a bit longer than we would have liked. In particular, getting the falcon-wing door right is extremely difficult. Things that you maybe wouldn't expect are also very difficult, things like the second row seats are quite a challenge because what we're aiming for with the Model X is that when you open the falcon-wing door, you have the second row seats essentially framed and we want that to feel like a work of art. If you open up the door it should be this amazing experience. I mean, it may sound a bit silly, but it should just feel like "ahh!" [laughs] And then the seat, I mean it's just the seat but we want the seat to be like feel like a work of art like something you could have in a museum. Anyway, that's where we're going for with the Model X, and it's bloody hard. Whatever the case, Model X pre-orders are rolling in. Once the EV arrives in customer driveways some time next year (Musk said he expects volume production to kick in during the second quarter of 2015), we'll have a better idea if it's the soccer moms or the soccer dads who like the AWD-only Model X more. You can see all of Musk's remarks in the video below.