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Court says Tesla will be able to use Te Si La name in China

Turns out, a Tesla in China will remain a Tesla. Or, more accurately, Tesla will be Te Si La, which is the name the company originally wanted to use before having to come up with the "Tuosule" workaround after a Chinese businessman registered the "Te Si La" trademark away from the California automaker there. Speaking to Reuters this week as Tesla announced its "aggressive" pricing for the Model S in China, Veronica Wu, vice president of Tesla's China operations, said, "We went to court and we won. The court has given use right to use the name, which is why you see the Chinese name in our store now." Te Si La is the name "best known" to buyers in China, Reuters says. So now that's what it'll be called when buyers plunk down 734,000 yuan (the equivalent to $121,000 US) for a Model S. Featured Gallery Tesla Model S View 24 Photos News Source: ReutersImage Credit: Copyright 2014 Drew Phillips / AOL Green Tesla Electric trademark

Morgan Stanley: Tesla is world's most important automaker

What makes a company important? Clothing companies are important because they help cover those of us not willing or able to sew up a storm. Housing companies shelter us. And who could live without whoever it is that makes pop rocks?* But those are basic needs kinds of things. When we start to discuss things like excitement and innovation, "important" is a more subjective idea. Nonetheless, if you're going to claim that anyone other than Tesla is the most important automaker in the world, you're going to have to argue with Morgan Stanley Research analyst Adam Jonas. Jonas called the California automaker the world's most important automaker in a new report to investors and he didn't mince words: "Not even two years after the delivery of the first Model S, Tesla Motors has transformed from fledgling start-up to arguably the most important car company in the world. We are not joking. ... Tesla is also emerging as an emblematic force in America's effort to foster high tech manufacturing job growth." His main reasons are as follows: Parts suppliers now thing positively about Tesla and are thinking of building dedicated production lines just to supply Tesla with parts for its electric vehicles. Other automakers are also paying close attention to Tesla. This is a sign that the company has finally become a serious competitor. Tesla could directly employ 20,000 people in seven years and create 100,000 related jobs at other companies. However many jobs are created, Tesla will have a positive effect on the US GDP. The Tesla Model S is the "most American made car on the road, pushing 90 percent US content," which to us might make Tesla the most important car company in America, but Jonas sees a larger impact, apparently. According to Market Watch, Jonas also sees a big potential in Tesla upcoming battery plant: "The success of the Gigafactory holds the key for the development of an entirely new industry. If Tesla can achieve battery cost per kWH below $150 and defend the IP, there is significant potential for revenue streams not captured in our $320 price target." Jonas knows there are risks and downsides, which you can read more about at the Los Angeles Times. *Just trying to think of the least essential product as a joke here.

Unplugged Performance sweetens the look of your Tesla Model S for around $6,000

Tesla electric vehicles are no strangers to the tuner set. Saleen is working on a modified Model S. Brabus once offered neon for your Roadster. And new we find a number of body panel upgrades for the Model S from Unplugged Performance. Unplugged Performance has its offices right by the Tesla's Supercharger in Hawthorne, CA, and sales manager Mark Borushko told AutoblogGreen that Tesla employees often express their appreciation for what UP has done to change the look of the Model S. The upgrade parts are made in the US and were designed in-house by an ex-Ferrari guy, Borushko said. What upgrades are there? There's the front spoiler and diffuser (starting at $995), the rear spoiler and diffuser ($1,550), trunk spoiler ($895), side skirts ($1,450) and the Complete Front Fascia System ($1,000). Those prices are all for the unpainted parts. Add a few hundred bucks to each to upgrade to matching paint colors or carbon fiber parts. Borushko said that in the year that Unplugged Performance has been around, they've sold about 30 kits – meaning one of everything – worldwide. There are people who just buy just the trunk spoiler, for example, he said, but about 90 percent of UP's customers opt for the full kit. Borushko said UP will have to see if there's interest in a kit for the Model X, but there likely will be. Unplugged Performance is a part of Bulletproof Automotive, which offers upgrades for all sorts of vehicles. The Unplugged Performance phone number is the same as the one for Tesla Everything, so we're pretty sure someone over there is a big Model S fan.