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Toyota takes aim at Musk's criticism of hydrogen 'fool cells'

Tesla's Elon Musk has called hydrogen fuel cell cars "a load of rubbish" and "fool cells," and he's nowhere near alone in his disdain for the technology. Toyota has been fighting back waves of condescension for years now, and did so again when Senior VP Bob Carter took the stage at the recent J.D. Power Automotive Summit this month. His target was comments that Musk made at the Automotive News World Congress at the Detroit Auto Show, when Musk said an FCEV was an "extremely silly way" to store energy, that "the best-case hydrogen fuel cell doesn't win against the current-case battery" and that hydrogen's failings will become obvious in the next few years. Carter's response was that the fuel cell initiative isn't about the next few years. "This is not a 24-to-36-month play, but when you start looking into the 2020s," then you can see the necessity of hydrogen fuel cells, which Toyota considers an extension of EV technology, he said. The Toyota Mirai will begin its defense of the FCEV industry in the US later this year. The Hyundai Tucson Fuel Cell is already available in California and Honda's hydrogen car will arrive in 2016. Until then, we can let some more of Carter's words ring in our ears: "If I was in a position where I had all my eggs in one basket," he said of Musk's BEV-only focus, "I would perhaps be making those same comments." News Source: Automotive News - sub. req. Green Tesla Toyota Electric Future Vehicles Hydrogen Cars toyota mirai fcev bob carter

Tesla begins selling in China, despite lack of formal company name

Car buyers in China can now start shopping for a new Tesla Model S. Only problem is, the California-based automaker doesn't seem to have hammered down a brand name for that market. According to Reuters, Tesla is still dealing with a trademark squatter for "Tesla" (or "Te Si La"), so in the meantime, it is a brand without a name.
Tesla has launched a website in China under the Tousule name, but it doesn't appear that will be the official nomenclature for cars sold in China. According to the report, a Tesla salesman in Beijing doesn't know when - or even if - Tesla plans to come up with a Chinese name for its brand. We reached out to Tesla for a comment on the matter, but we've yet to receive any response regarding this ongoing situation in China.

Here's how buying a Tesla Model S works in China

When it comes to selling and delivering the California-made Tesla electric vehicles in China, we know there's a bit of a time difference. And that difference may be more a matter of months than hours as the California-based electric vehicle maker prepares to start sales in the world's most populous country, Forbes says. Not that it makes Tesla any less confident about its prospects there. Tesla's first showroom in China opened in Beijing in early November and a service center popped up about 13 miles away from there. The company is asking for an upfront $2,400 deposit on its Model S sedans and another $19,500 deposit after customization is complete. Foggier, though is the estimated delivery time, which for vehicles ordered this month can range from July to October, depending on who's doing the estimating, according to Forbes. Tesla representatives didn't respond to our request for clarification but you can get more details in Forbes. Still, Tesla executives have said they expect for China to account for about a third of global sales this year and as much as half in 2015, which could mean about 25,000 vehicles purchased in the country. All this despite the fact that Tesla, like other automakers, has upped the price of its cars for China compared to the levels in other countries. Tesla in January set a base price for the 85-kilowatt-hour Model S of more than $120,000 (depending on the exchange rate) in China. The company says that the price could have been higher, but it wanted to set a fair price.