2021 Tesla Model 3 Standard Range Plus 4dr Sedan on 2040-cars

Auto blog

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Tesla Model X to outsell Model S, 'devour' premium SUV market

It's still about a year away, but the arrival of the Tesla Model X is already expected to have a major impact on the premium SUV market. According to Morgan Stanley, the all-electric Model X, Tesla's third model following the Roadster and Model S sedan, is "ready to feast" on the current crop of high-end SUVs.
Not only does Morgan Stanley expect the Model X to do well against other vehicles in its class, it's expecting the new SUV to even outpace the critically acclaimed Model S, with the X accounting for a larger share of sales by the end of 2016. The sales boost provided by the Model X should also contribute to a healthy jump in Tesla's current $250 stock price. MS is expecting Tesla shares to hit about $320, and has called it a "top pick in US autos," according to The Los Angeles Times.
As for how Morgan Stanley is expecting such strong results for a car that literally no one outside of Tesla has driven, it cites Elon Musk's company's increased access to both money and technological expertise relative to the Model S project. The firm also points to Tesla's larger investments in the Model X project so far.

Tesla Model S vulnerable to hackers?

Next time you walk by a parked Tesla and its sunroof is opening and closing with nobody sitting inside or around it, you could be witnessing a hacker moment. For all of its strengths as a car, the Model S reportedly has a weak spot: the security of its API (application programming interface) authentication, according to an article in the O'Reilly Community by George Reese, executive director of cloud management at Dell. Tesla develops and uses its own API authentication protocols, which have made access to certain Model S functions too easy for hackers, Reese says - himself a Model S owner.
At question is the Tesla REST API, which is accessed via a web-based portal, usually by Model S owners with their iPhone or Android-based smartphone, to perform a variety of menial tasks and check the status of the car. The Tesla-registered e-mail and password of the car owner is used to access the API through a web portal, which creates a "token" that lasts for three months. During that period, owners access the Tesla REST API via the token without the use of their log-in information. Unfortunately, the tokens and their respective cars are stored on website databases that are all too easy to hack, Reese explains, and if a hacker gains access, "it has free access to all of that site's cars for up to three months with no ability for the owners to do anything about it." On top of that, there is no way to revoke access of a compromised application.
Reese says that "there's nothing in the API that (can? should?) result in an accident if someone malicious were to gain access." The API can check the car's battery charge, operate climate control, operate the sunroof, identify car location, honk the horn, open the charge port, and perform other similar operations. But, he cautions, "Perhaps the scariest bit is that the API could be used to track your every move."