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BYD CEO calls Tesla a rich man's toy, not worried about competition

We've heard the comment, "the Tesla Model S is a rich man's toy" before. Usually it comes from a Cranky McCrankster-type of character in the Comments beneath posts about the all-electric automobile. Not everyone sees the utility of an expensive car that can seat up to seven, run with Corvettes and only gets 265 miles on a charge. We get that, sort of, and everyone's entitled to their opinion. It's a bit odd, though, hearing the remark fall from the lips of Wang Chuanfu, however. BYD Auto's CEO made the comment – well, he said it in Chinese and it's been translated this way by the International Business Times – in an interview with Shanghai Securiites News, along with mentioning that he expects the California automaker to only capture a very small percentage of the Chinese market. That last bit is a fair point, though a tiny chunk of that burgeoning market could still mean a lot of sales. Tesla has intimated its hopes for at least 10,000 takers in its first year of operation in China and says its Beijing location is its biggest and most bustling. As for Chuanfu's comment, Tesla gave AutoblogGreen a simple, "no comment." BYD, of course, sells its e6 electric sedan in its home country and its sales might not even reach the 10,000 level, despite being more affordable and boasting a respectable 186-mile range. Mr. Chuanfu expects bigger things for it Qin plug-in hybrid, which rings up at $31,000 and offers 41 miles of battery-powered range before the gasoline engine kicks in. China wants 500,000 plug-in vehicles plying its streets by 2015's end and BYD wants to be a big part of that picture. While we can understand the competitive downplaying of Tesla's Chinese-market entrance, we expect that BYD is as well aware as anyone that Tesla has a more affordable future car on the horizon and that Chinese car buyers tend to favor foreign brands. It's a big market, though, so perhaps the two entities might help further each other's goals by cooperating on charging standards and infrastructure development instead of sniping. One can dream, right?

Elon Musk to get spot on The Simpsons

It's hard to believe that The Simpsons is moving into its 26th season, but there's good news for auto enthusiasts, especially of the EV variety. The show's executive producer, Al Jean, confirmed on Twitter that Tesla Motors CEO Elon Musk would have a guest spot on the show in the upcoming season. Even better, it sounds like a pretty significant role.
Elon Musk in ep 1/11 and not a "kiss ass" celebrity guest star turn: Burns tries to kill him, and we reveal Musk's master password.

- Al Jean (@AlJean) July 29, 2014

Tesla to be named Tuosule in China

Tesla is not Tesla anymore, at least in China. The Palo Alto-based manufacturer has apparently given up on the fight over its name, for the time being. The name "Tesla" was trademarked by one Zhan Baosheng in 2006, while the American EV company didn't attempt to claim it until 2009 (we reported on this development a few weeks back).
Of course, trademark squatters aren't really a new thing, particularly in China. Earlier this month, we told you about a car company that is attempting to patent a Volkswagen design before the German manufacturer could even bring it to market.
Since the California electric car manufacturer can't go by Tesla in the Asian automotive market, it's reportedly elected to be known as "Tuosule." First reported by InAutoNews, the Tuosule name apparently comes from a transliteration of "Tesla" to a dialect of Chinese spoken in Hong Kong. This was the second time Tesla has gone to court over its name. The first time was to reclaim the name "Tesla Motors," which it achieved by purchasing the name from its owner, Qiao Weiwei, but that name apparently isn't licensed for automotive use.