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Recharge Wrap-up: Infiniti considers EV for China, NextEV hires former Tesla, Apple engineer

NextEV has hired Tesla Autopilot and Apple veteran Jamie Carlson as Senior Director of Advanced Technologies. The seasoned autonomous driving engineer joins fellow former Autopilot engineer Kurt Thywissen, who is now NextEV Senior Director of Human-Machine Interaction. NextEV, which is working on an all-electric supercar before focusing on mainstream EVs, recently obtained a self-driving car permit from California and opened its North American headquarters in San Jose. Read more at Electrek. Infiniti is considering launching its first EV in China. "When I think about EV, we design it for China definitely, even as the first market to launch," says Infiniti President Roland Krueger. "We are discussing this internally constantly what is the right timing for Infiniti to have such vehicles." Infiniti has held back on launching an EV, focusing instead on hybrids, but says it could be "very fast" in deploying an EV once it decides to do so. Having Nissan and Renault backing Infiniti, the luxury brand is confident about its access to proven EV technology. Read more at Automotive News Europe. Thrifty car rental has added a Tesla Model S to its fleet in Canberra, Australia. Available at the Canberra Airport, it's the first luxury EV offered for rent from a mainstream rental company in Australia. Australia's capital offers a small registration discount and no stamp duty for EVs, making it a cheaper and more practical place to locate the country's first rental Tesla. Thrifty's parent company, NRMA, is calling on Australia's other states and territories to remove financial and regulatory barriers to EV technology. Read more at The Motor Report.

Battery price skeptic says Tesla's $35,000 EV won't happen [UPDATE]

UPDATE: The story's been updated to include a response from Tesla. It's a good thing Dr. Menahem Anderman doesn't run the Nevada state government. The longtime battery-technology researcher, who heads the Advanced Automotive Batteries conference, isn't buying Tesla Motors' claim that it'll get lithium-ion battery costs down to less than $100 per kilowatt hour within the next 10 years. That would be bad news, since that price will be key to the automaker's ability to make a $35,000 electric vehicle. The good doctor is instead pegging battery costs at about $167/kWh in 2025, and says they will "unlikely" drop below $200/kWh before the end of the decade. He makes a rather detailed case in his report, which can be found here (PDF). We all know how confident CEO Elon Musk has been on his company's price predictions to drop the price of a pack by "more than 30 percent." As for Anderman's estimates, Tesla is taking the high road, as company spokeswoman Alexis Georgeson, in an e-mail to AutoblogGreen, declined to comment directly on the report, choosing instead to defer to Musk's previous comments. Tesla has said its planned Gigafactory will provide the scale needed to bring battery costs down enough to make the $35,000 EV. By Anderman's estimates, the battery costs will be more commensurate to a $50,000 EV, which isn't horrible, but it's not the type of mass-market price that the industry (and Tesla stockholders, for that matter) are expecting. Earlier this month, Nevada offered an incentive package worth about $1.3 billion to Tesla, which is planning its plant near Reno. Battery-maker Panasonic is an investor in the factory as well.

Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.