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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Tesla begins selling in China, despite lack of formal company name

Car buyers in China can now start shopping for a new Tesla Model S. Only problem is, the California-based automaker doesn't seem to have hammered down a brand name for that market. According to Reuters, Tesla is still dealing with a trademark squatter for "Tesla" (or "Te Si La"), so in the meantime, it is a brand without a name.
Tesla has launched a website in China under the Tousule name, but it doesn't appear that will be the official nomenclature for cars sold in China. According to the report, a Tesla salesman in Beijing doesn't know when - or even if - Tesla plans to come up with a Chinese name for its brand. We reached out to Tesla for a comment on the matter, but we've yet to receive any response regarding this ongoing situation in China.

Recharge Wrap-up: Fisker EMotion rear end, Faraday Future drag race teaser

Fisker has unveiled the rear end of its EMotion EV. This latest image in a series of slow reveals shows us the strip of lighting across the back, the lines of the trunk opening, and a good look at the rear diffuser. The car appears significantly wider at the fenders than at the roofline, which gives it a planted and muscular look. It's a shape that fits the car's stated performance; Fisker says the EMotion will have a top speed of 161 miles per hour. And, of course, there are no tailpipes. Read more from TechCrunch. Check out the off-road prowess of the Tesla Model X in an icy ditch. Thanks to a sophisticated traction control and torque distribution system, the electric SUV is able to keep its composure even when a wheel leaves the ground over the uneven terrain. Of course, the grippy winter tires help too. The video could also help ease concerns about the vehicles torsional rigidity, though there was a slight creak when opening one of the falcon wing doors while the Model X was suspended over the ditch. See the video and read more at Teslarati. Faraday Future is teasing a video of drag races against the Tesla Model X, Bentley Bentayga, and Ferrari 488 GTB. It shows the camouflaged FF prototype lining up next to the competitors individually, and taking off down the drag strip before cutting the video short. The video then instructs viewers to "stay connected" for the results. Presumably, the prototype will perform impressively. Outrunning a Model X P100D with Ludicrous mode means doing 0-60 in less than 2.9 seconds. Faraday Future is slated to unveil its production electric vehicle at CES 2017 in early January. Check out the video and read more at Teslarati.