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Tesla Model S tops Consumer Reports annual satisfaction ratings [w/video]

Despite all the bad recent publicity for Tesla, it would appear that its Model S customers remain the happiest of any automaker - or at the very least, they're just likely to respond as such in satisfaction surveys. For its just-released annual owner satisfaction report, Consumer Reports surveyed more than 600 Model S owners, which resulted in the all-electric hatchback receiving a top score of 99 out of 100.
These results come from surveys that are sent out to current vehicle owners asking them "Considering all factors (price, performance, reliability, comfort, enjoyment, etc.), would you get this car if you had it to do all over again?" and the scores are assessed based on how many respondents answer "definitely yes." The Tesla's impressive 99-percent satisfaction rates the highest among all of this year's responses, with the Porsche Boxster was a close second with 95 percent. Other class-leading standouts include the Subaru Forester, Mazda6, Volkswagen Golf TDI and Dodge Charger, which were each the top vehicle in their respective classes with 85-percent satisfaction rates.
The full press release is posted below along with a video detailing the institute's findings.

Fan-made Tesla commercial imagines a Model S that's out of this world

When you're a kid, anything is possible. With a bit of crayon, cardboard boxes can become helmets, or even space ships. All it takes is a bit of imagination. Replace that crude packaging with something as refined a Tesla Model S and that fantasy world can kick into overdrive. That's the premise behind a new 'ad' featuring Mace Coronel and his dad Marc, and co-starring our favorite all-electric road rocket. Although not commissioned by Tesla Motors (which did tweet about it), the minute-long spot is a great commercial for the company and its battery-powered sedan. It also serves as a excellent advertisement for Everdream Pictures, the minds behind the fancy editing and camera work, as it aptly demonstrates that outfit's "Imagination in Motion" tagline. It's not the first promotional film put together by fans of the sedan – see also: Gallons of Light – but this footage certainly captured our imaginations. Scroll below to see if you are equally as impressed. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. )

Analyst calls on Apple to buy Tesla

This is the layman's understanding of how the tech world works: come up with an idea; execute idea; start making money; get bought out by Apple, Google or some other wealthy company seeking the Next Big Thing; retire to Fiji at age 23. Occasionally, though, one of those startups grows quickly enough to avoid being bought out by the big boys of Silicon Valley. Tesla is one such startup, and while it's an automaker as much as a tech company, the mingling of both worlds in its business model has helped the company survive since 2003, become publicly traded in 2010 and avoid being bought out by a bigger company (though the personality of its co-founder and CEO, Elon Musk, may have something to do with that, too).
This record of independence hasn't stopped the analysts from talking, though. According to CNN Money, Andaan Ahmad, a London-based investment banker with German bank Berenberg, has petitioned Apple CEO Tim Cook to buy out Tesla and bring Elon Musk into the Apple family. On paper, the move would sort of make sense: since the death of Steve Jobs, Apple appears to some to have been sagging, releasing better iterations of its currents products but lacking the big, new, industry-investing widget that makes people go mad. Expanding into the automotive market, a long-rumored destination for Apple, would allow the Cupertino, CA-based brand to stretch its legs in a new direction. As Ahmad notes, Apple needs to go "out of the box" or "the key debate will always be about [Apple's] ability to sustain these abnormal margins in [the] iPhone business."
Although not expressly discussed in the CNN story, we could also see some big benefits for Tesla. The Palo Alto-based automaker has been locked in a war over direct sales to customers with a number of dealership groups across the country, many of which have particularly powerful political lobbies. If Tesla had the backing of the world's most powerful company, which also has success in the business of upgrading traditional retail experiences, it could help establish the direct-sale model on a wider scale.