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Tesla now California's top automotive employer

Tesla has knocked off Toyota as the biggest auto employer in the state of California, employing over 6,000 people to the Japanese company's 5,300. That lead is only likely to grow, as the EV manufacturer prepares to add another 500 jobs by the end of the year, and as Toyota begins its relocation to its new North American headquarters in Texas. The news comes barely a week after the company announced a $50 million loss during the first quarter of 2014.
Tesla's statewide employment could be set to double, beyond even 6,500 people, if it follows through on rumors to construct its eagerly awaited gigafactory in the Golden State. The $5-billion venture could add another 6,500 employees, making Tesla not just the largest automotive employer in the state, but making it one of the largest employers in the state full stop.
The investment of Tesla and its founder (and real-life Tony Stark), Elon Musk, has been substantial. The company has added 3,000 employees in the state since 2013, reopening the Toyota and General Motors joint-venture factory that use to be known as NUMMI in 2009 and constructing a design studio in Los Angeles, all in addition to its Palo Alto headquarters.

Tesla Model S proves troublesome for Consumer Reports

The Tesla Model S has turned into the breakthrough model that electric cars needed. Instead of looking like a futuristic jellybean whizzing by, the Tesla would still be incredibly attractive with a V8 stuffed under the hood. But beyond its appealing styling, the luxury sedan offers a realistic driving range, impressive performance and oft-praised driving dynamics. It's everything many drivers are looking for. However, as more long-term reviews come out, it's becoming clear that living with one of these wonder cars isn't without its fair share of problems.
A few weeks ago, Edmunds published its 17-month ownership experience with a Model S. It praised the experience being behind the wheel of the luxury sedan, at least when it was possible. Edmunds reported that it had to make seven unscheduled trips to the service bay and even left a writer by the side of the road once. The biggest issues included replacing the drive unit three times, needing a new main battery and numerous resets of the center screen.
Consumer Reports just wrote about its own driving impressions after 15,743 miles, and its experience with the Model S has hardly been a walk in the park, though not nearly as bad as Edmunds' rough time. The infotainment screen needed a hard reset once after blinking out, and one unscheduled service left the sedan in the shop for two days. There have been other, smaller issues too. In Tesla's favor, the repairs were done under warranty.

Tesla poaches Renault-Nissan communications boss Sproule

Need another sign that Tesla is growing into a force to be reckoned with? Bloomberg reports it has just snagged high-profile communications boss Simon Sproule from Renault-Nissan to become the EV maker's vice president of communications and marketing.
Sproule is an industry veteran, having spent 20 years at Nissan (where he grew to become CEO Carlos Ghosn's right-hand man). In addition, he logged stints at Ford, Jaguar (when it was still a Blue Oval-owned brand) and Microsoft. Despite all that experience, Sproule is still young, at just 45 years of age, as Bloomberg points out, yet he's held positions in the US, Japan and France over the years.
This is all good news for Tesla, which is in need of a strong spokesman outside of company CEO Elon Musk. It's been battling with the state of New Jersey and its governor, Chris Christie, over direct sales in the Garden State.