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Tesla: Earnings still down, but rate of Model S production way up

According to its Third Quarter 2012 Shareholder Letter, Tesla "is now at over 200 cars per week or 10,000 cars per year, which is at the critical threshold needed for Tesla to generate positive operating cash flow."
That's an important milestone to be sure, but the news is actually even better; Tesla expects to ramp Model S production up to 400 cars per week (20,000 units/year) by December of 2012, and says it will deliver 2,500 to 3,000 units in the fourth quarter of 2012. That's lower than the previous target of 5,000 in 2012, but it's more an issue of delayed achievement rather than missing the mark altogether.
All of that production bodes well for the future, but as of today, the automaker has yet to earn real money. Revenue for the third quarter of 2012 was $50 million, equating to a net loss of about $110 million after expenses were tallied. The stock market likes the numbers, with TSLA shares rising 8.9 percent on Monday after the report was released.

Tesla buys test track adjacent to its factory

Two months ago, Tesla hired Chris Porritt to be the vice president of its vehicle engineering program. Tesla's purchase last week of a 35-acre parcel abutting its factory in Fremont, California will give Porritt, formerly the boss of Aston Martin's Vehicle Engineering team (he's the father of the One-77 supercar), at least a portion of a test track where he can challenge and hone the EVs of the future.
The land was part of a parcel of more than 160 acres that had been owned by the New United Motor Manufacturing, Inc., the former joint venture factory built by General Motors and Toyota. When NUMMI (shown above) closed, the land was bought by Union Pacific Railroad, which sold the lot to Tesla.
While Tesla hasn't laid out its plans, we're guessing they'll eventually expand the track as the factory footprint grows; CEO Elon Musk has said Model S production could equal 800 cars per week by the end of next year. As for Porritt, from his new base in Fremont and with that new test track, he'll oversee further development of the Model S and the birth of the Model X, Roadster successor and the "affordable Tesla" due by 2017.

Tesla begins selling in China, despite lack of formal company name

Car buyers in China can now start shopping for a new Tesla Model S. Only problem is, the California-based automaker doesn't seem to have hammered down a brand name for that market. According to Reuters, Tesla is still dealing with a trademark squatter for "Tesla" (or "Te Si La"), so in the meantime, it is a brand without a name.
Tesla has launched a website in China under the Tousule name, but it doesn't appear that will be the official nomenclature for cars sold in China. According to the report, a Tesla salesman in Beijing doesn't know when - or even if - Tesla plans to come up with a Chinese name for its brand. We reached out to Tesla for a comment on the matter, but we've yet to receive any response regarding this ongoing situation in China.