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Why is Tesla getting more and more secretive?

Tesla's unorthodox vision and the even more unorthodox means it is using to achieve that vision have made it what it is: a tiny company with an overachieving product and an oversized stock valuation and voice in the global EV discussion. However, one of its unorthodox practices has been giving investors pause for a year now: not divulging information in its quarterly reports that could be taken as adverse developments. An article in Seeking Alpha called "The Incredible Shrinking Tesla Disclosure" lays out the timelines and details to support one analyst's suspicions for why Tesla will no longer say how many reservations it has, how many cars it's building, and where those cars are going. The company has never reported sales by month, not in the US or any other market. However, for more than two years it provided the number of reservations it had, but stopped that practice in Q1 of 2013 after it revamped its reservation process to allow prospective buyers to customize a Model S in three steps and place a non-binding order, rather than place their names on a list. The change meant, to Tesla, that the new reservations numbers wouldn't accurately correspond to the previous numbers, so they disappeared to be replaced by general numbers preceded by phrases like "were over" or "up from about." Yet Tesla still calls that three-stop process "a reservation" and continues to give them general numbers, and those numbers have gone down. Analysts take that as one instance of Tesla going dark when a metric heads down. Then, again after years of doing so, the company stopped reporting deliveries by market. Instead of investors and analysts getting a breakout of how many cars went to each market - the US, Europe, the Asia-Pacific - Tesla only provided a global delivery number, which Tesla says is how many cars were delivered to customers. Observers, having tried to parse the numbers and detected a downturn in US sales, and knowing China is missing its targets, said this was the second instance of Tesla getting quiet about numbers it didn't like. The third instance is production numbers, which didn't make an appearance in the Q3 report of 2014. Tesla used to say how many cars it had built in the quarter, but in its last report it said instead that production was affected by a two-week shutdown to retool its factory in Fremont, California, and it wouldn't predict production for the coming quarter, either - something else it formerly did.

Apple's merger chief met in secret with Tesla CEO Elon Musk

There's no lack of connections between two of the most darling Silicon Valley companies, Apple and Tesla Motors. Most recently, the electric car manufacturer hired away Apple's "Hacker Princess," Kristin Paget, but it's possible to look back as far as 2010 to see when Tesla hired the man who worked on the Apple Store experience, George Blankenship, to get the Tesla Stores in order (he left in late 2013). More recently, there's been outside calls for the two to link arms, namely from banking analyst Adnaan Ahmad who said Apple should just up and buy Tesla (some have also predicted that General Motors could do just that in 2014) in late 2013. But nothing in this list ties the two companies together as strongly as a new report in the San Francisco Chronicle: Apple's chief of mergers and acquisitions, Adrian Perica, secretly met with Tesla CEO Elon Musk last spring. Neither company is talking publicly, and the Chronicle's source is choosing to remain anonymous, but it appears that Tesla and Apple may have been at least a little bit interested in working together well ahead of Ahmad's call. He wrote that buying Tesla would bring another Steve Jobs-like figure (Musk) to the computer giant as well as give the maker of iPhones and iPads another market to explore (remember the iCar idea?). The Chronicle does admit that there's no upside for Tesla that's quite as obvious, and one analyst said a partnership would make more sense than a buy out. There could be other scenarios on the table, as well. Perhaps it was to discuss a joint giga-battery plant? Or maybe Musk's visit to Cupertino was just a courtesy call, in case Tesla ever needs access to Apple's famously deep pockets. We don't know, but the news does give us a slew of interesting possibilities to ponder. There's a lot more over in the Chronicle, including how Apple may be branching out into new medical devices. Related Gallery Tesla Model S View 24 Photos News Source: San Francisco Chronicle, 9to5MacImage Credit: Copyright 2014 Drew Phillips / AOLTip: Ellen K. Auto News Green Tesla Electric icar

Weekly Recap: The cost of Tesla's ambitious plans for growth

Tesla has ambitious plans for growth, and they won't come cheap. The electric-car maker said this week it plans to spend $1.5 billion in 2015 to expand production capacity, launch the Model X crossover and continue work on its Gigafactory, which is being built outside of Reno, NV. The company is also investing in its stores, service centers and charging network, which is expected to grow by more than 50 percent this year. Plus, it's still working on the Model 3, which is scheduled to arrive in 2017. "We're going to spend staggering amounts of money on [capital expenditures]," Tesla chairman and CEO Elon Musk said on an investor call. He then added: "For a good reason. And with a great ROI [return on investment]." They're bold plans, and Musk is clearly willing to put Tesla's money where his mouth is. That's why the company is projecting a whopping 70-percent increase in deliveries this year, for a total of 55,000 cars. A large chunk of that growth will come from the addition of the Model X crossover to Tesla's portfolio, and the company already has nearly 20,000 reservations for it. More than 30 Model X prototypes have been built, and it is expected to begin shipping to customers this summer. Musk said he's "highly confident" the vehicle, which has experienced delays, will arrive on time. The company also had more than 10,000 orders for the Model S at the start of the year. The big spending plans caused a stir, even though Tesla spent $369 million on capital expenditures in the fourth quarter alone. In a note to investors, Morgan Stanley analysts called the costs required to keep pace with Tesla's demand "eye-wateringly high," and said the $1.5-billion figure was nearly double their expectations. Still, Musk is not thinking small and suggested that his company could be as big in 10 years as Apple is now if Tesla's growth continues. His optimism comes as the company actually reported a $294-million net loss in 2014, more than its $74-million loss in 2013. The money, however, continues to roll in, and total revenues increased to $3.2 billion in 2014, up from $2 billion in 2013 and a dramatic surge from $413 million in 2012. More of the same is expected this year, and the company could reach $6 billion in revenue. As Morgan Stanley noted, it "seems Tesla is preparing to be a much larger company than we have forecasted." It's certainly spending that way.