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Morgan Stanley: Tesla is world's most important automaker

What makes a company important? Clothing companies are important because they help cover those of us not willing or able to sew up a storm. Housing companies shelter us. And who could live without whoever it is that makes pop rocks?* But those are basic needs kinds of things. When we start to discuss things like excitement and innovation, "important" is a more subjective idea. Nonetheless, if you're going to claim that anyone other than Tesla is the most important automaker in the world, you're going to have to argue with Morgan Stanley Research analyst Adam Jonas. Jonas called the California automaker the world's most important automaker in a new report to investors and he didn't mince words: "Not even two years after the delivery of the first Model S, Tesla Motors has transformed from fledgling start-up to arguably the most important car company in the world. We are not joking. ... Tesla is also emerging as an emblematic force in America's effort to foster high tech manufacturing job growth." His main reasons are as follows: Parts suppliers now thing positively about Tesla and are thinking of building dedicated production lines just to supply Tesla with parts for its electric vehicles. Other automakers are also paying close attention to Tesla. This is a sign that the company has finally become a serious competitor. Tesla could directly employ 20,000 people in seven years and create 100,000 related jobs at other companies. However many jobs are created, Tesla will have a positive effect on the US GDP. The Tesla Model S is the "most American made car on the road, pushing 90 percent US content," which to us might make Tesla the most important car company in America, but Jonas sees a larger impact, apparently. According to Market Watch, Jonas also sees a big potential in Tesla upcoming battery plant: "The success of the Gigafactory holds the key for the development of an entirely new industry. If Tesla can achieve battery cost per kWH below $150 and defend the IP, there is significant potential for revenue streams not captured in our $320 price target." Jonas knows there are risks and downsides, which you can read more about at the Los Angeles Times. *Just trying to think of the least essential product as a joke here.

Recharge Wrap-up: Tesla's Cold Weather Blues

Cities in Oregon are looking into relocating underutilized EV chargers. With little data available at the time, and a lot of grant money to spend on installation, numerous public chargers were placed in locations that ended up being used very little. Now, some cities are considering moving certain chargers rather than building new ones. Factors to calculate - besides cost, of course - are the longer ranges of EVs being sold now, the amount of people charging at home, and the fact that many of the earlier public chargers are much slower than many of the quick chargers being deployed now. Read more at Plugin Cars. The Tesla Model S range indicator shows how much range is lost due to cold weather. Besides the green, yellow or red bars to show remaining driving range, there is also a blue indicator showing what portion of range is limited from the battery being cold. A message also states, "Less energy is available due to cold battery." The blue could indicate the amount of energy the car is reserving for thermal management of the battery, as the car works to warm the battery for optimal operation. See the discovery in the video below, or read more at Teslarati. Tony Posawatz has been appointed Non-Executive Director (NED) of Nexeon. The UK-based battery company develops silicon anode battery technology, which it says enables a "new generation" of more energy-dense lithium-ion batteries. Posowatz led the development of the Chevrolet Volt, led Fisker Automotive as CEO for a while, consults as president and CEO of Invictus iCar and has held roles in various other companies in the automotive and alternative energy fields. Posawatz follows former Nokia executive Antti Vasara, who was also named NED at Nexeon last month. Nexeon Chairman Dr. Paul Atherton says that Posowatz's experience with EV technology will "help Nexeon enormously in addressing the challenges and opportunities we face." Read more at Hybrid Cars, or in the press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nexeon Appoints Top Automotive Expert to its Board of Directors Battery materials development company Nexeon has appointed Tony Posawatz as a Non-Executive Director (NED) with immediate effect. Posawatz is well known in the automotive industry for leading the team that brought the award-winning Chevrolet Volt from concept to production.

Tesla wins in Massachusetts, tries for more in New Jersey

Another brick falls as Tesla fights to practice its direct-to-consumer business model. A Massachusetts high court has thrown out a lawsuit seeking to block the electric car company from selling vehicles the Tesla way in the state. The Massachusetts State Automobile Dealers Association, along with two dealers, claimed that Tesla was in violation of a law that protects affiliated dealerships from oppressive practices from automakers. According to the law, it is illegal for an automaker to operate "a motor vehicle dealership within the relevant market area of a motor vehicle dealer of the same line make." The Massachusetts Supreme Judicial Court ruled that the plaintiffs didn't have a standing in this case because they weren't affiliated with Tesla, and because Tesla also doesn't have any franchise dealerships in the state. Judge Margot Botsford writes that the law, "was intended and understood only to prohibit manufacturer-owned dealerships when, unlike Tesla, the manufacturer already had an affiliated dealer or dealers in Massachusetts." Armed with the Massachusetts win, Tesla is taking another whack at New Jersey. Armed with that win, Tesla is taking another whack at New Jersey, which barred Tesla from selling cars directly to customers in the state. Tesla's appeal argues that the state franchise statute doesn't apply to it, as the automaker lacks any franchisor-franchisee relationship. Tesla also argues that the New Jersey Motor Vehicle Commission doesn't have the authority to enforce the statute, and that certain rules (requirements of minimum square footage, multiple display models and on-site servicing) violate the state Constitution. In New Jersey, though, the appeal may become moot, as there are currently at least two pending bills that could grant exemption to Tesla, allowing it to sell cars directly to consumers. Jim Appleton, president of the New Jersey Coalition of Automotive Retailers, says, "Something may be on the governor's desk and signed before they even decide to grant oral arguments at all." Tesla recently won the right to practice its sales model in the state of Nevada as part of a deal to build its Gigafactory in Reno. Tesla is still barred from selling its cars in Texas, Arizona and Maryland.