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Morgan Stanley says Tesla is world's most important automaker [w/poll]

If you had to choose one automaker, out of the dozens out there on the marketplace, to identify as the single most important in the world, which would it be? Toyota, the world's largest automaker? General Motors, which once laid claim to the same and is still the largest in America? Volkswagen, the largest in Europe? Or maybe Hyundai, which has risen like a phoenix from the proverbial ashes to become the fourth largest in the world? Nope, nope and nope, says financial services company Morgan Stanley: it's Tesla.
The potentially startling conclusion came in the form of an investment report cited by the LA Times and issued by Morgan Stanley research analyst Adam Jones, who wrote that "Tesla Motors has transformed from a fledgling start-up to arguably the most important car company in the world."
To back up the claim, Jones asserts that Tesla is not only an emerging force to be reckoned with in its own right, but has also spurred other, more established automakers to take electric vehicles (and their champion) more seriously. It's also prompted local governments to solicit Tesla to build its new gigafactory in their state, and encompasses more US content than any other car on the road.

Investigators Find No Defect Trend With Tesla Motors' Model S

Federal safety investigators said Friday they have found no apparent defect trends in the Tesla Model S, an electric luxury car that has its share of fans and critics. The National Highway Traffic Safety Administration closed a four-month investigation into whether the car's batteries were at heightened risk for underbody strikes and subsequent fires. Even though no defect trend was found, Tesla Motors said in a written statement it would further protect the bottom of its cars with a reinforced underbody shield. The California-based automaker started adding the shields on March 6 and will retrofit older models free of charge. It will also increase the ground clearance of new cars. "This fix should eliminate the potential of a battery-pack fire under all but the most extreme circumstances," said Karl Brauer, a senior analyst at Kelley Blue Book. Although there are more than 194,000 car fires in the United States every year, NHTSA investigators began a preliminary investigation into potential trouble on Nov. 15, 2013 following two Model S fires, one in Tennessee and one in Washington. No one was injured or killed in either fire. Roadway debris punctured the battery pack near the front of the compartments in both cases, damaging the batteries' lithium ion cells that then began "thermal runaway" events. The opposite ends of the debris had dug into the pavement and jutted upward. Tesla called this a "piking effect." The company said it has conducted 152 vehicle level tests, and that the new shields prevented any damage or penetration of the new shields. The first is a rounded, hollow aluminum bar that's followed by a titanium plate. The third layer of protection is made of solid aluminum. (There's video of the new plates in action on the Tesla Motors website). "We have tried every worst-case debris impact we can think of, including hardened steel structures set in the ideal position for a piking event," Tesla Motors founder Elon Musk wrote on the company's blog," essentially equivalent to driving a car at highway speed, into a steel spear braced on the tarmac." Approximately 15,805 vehicles are eligible for the upgrades, which NHTSA says should reduce the frequency of underbody strikes and subsequent fire risks. But the agency did note that the closing of the investigation did not necessarily constitute a finding that a defect does not exist. "The agency reserves the right to take further action if warranted by new circumstances," it said.

Musk says New York Times debacle may have cost Tesla $100 million

Despite the old chestnut that there's no such thing as bad publicity, there's always a cost incurred - sometimes it's hidden, and sometimes it's front and center. Enigmatic Tesla CEO Elon Musk seems to think his company's now-infamous Model S range dustup with The New York Times is falling squarely into the latter category. According to Musk, fallout from the back-and-forth battle over the newspaper's cold-weather road trip story may have decimated Tesla's stock value by as much as $100 million. Musk believes the report resulted in a lot of cancelled orders, probably costing Tesla "a few hundred" Model S purchases.
According to the report, Tesla's shares have tumbled some 12 percent (going from $39.24 to $34.38) since the report was published. Bloomberg further notes that the company's market capitalization has skidded by around $553 million over that same period. With the company's stock-market value pegged at $3.91 billion, $100m represents a not insignificant chunk of money to Tesla.
So how does Musk feel about embattled Times writer John Broder, whose controversial report he previously called "fake"? During the interview with Bloomberg TV, which you can watch below, Musk opines, "I don't think it should be the end of his career - I don't even think necessarily he should be fired - but I do think he fudged an article." No word has surfaced about any actions taken against Broder after his boss admitted he did "not especially" exercise "good judgement" in the course of his reporting.